2-Second Continuous Video Views
2-Second Continuous Video Views is an optimization option and billing event in Marin Social available for campaigns using the Video Views objective. Essentially, this option allows you to optimize on users viewing your Facebook video for at least two seconds, rather than the more general Video Views optimization option which applies to...
Ad Set Budget Reallocation
It's common among marketers to turn campaigns and ad sets on and off -- or even delete ad sets -- based on a variety of factors, such as performance, seasonality, promotions, and more. Occasionally, when doing so, you might find that your ad set had some budget remaining that will need to be redistributed elsewhere. This is where the ...
Ad Study Split Testing
Ad Studies allows you to execute multi-variate tests to compare the performance of two or more campaigns (or ad sets) to understand the influence of audiences, budgets, and other factors on ad performance. It's a quick and easy way to allocate traffic split. In this article, we'll explain more about Ad Studies and how you can configure...
Adding Ad Sets To Existing Campaigns
After creating a Facebook campaign in Marin Social and letting it run for a while, you might want to add additional ad sets. Step-By-Step New ad sets are created in the same step as ad creation and can be added from either the campaign or ad set level. From The Ad Set Level To get started, go to the Campaign level and click on the n...
5 Steps To Get Started With Facebook Branding Campaigns In Marin Social
This article will run through, in no particular order, five best practices to help you create and optimize a branding campaign in Facebook using the Marin Social platform. Step One: Video, Video, Video Video content is a one of the best ways to encourage Facebook users to interact with your brand. Upload video content directly to Faceb...
Adding A Facebook Account
Linking a Facebook account to the Marin Social platform is really easy. Below we'll show you just how to do this in a few steps on the example of a Facebook account Adding A Facebook Account To add new Facebook account: First, go ahead and log into your Facebook Account via the Facebook Business Manager. Next, log into the Marin Soci...
Automatic Budget Allocation
When the Ad sets are paused, the Automatic budget allocation feature automatically reallocates your campaign budget based on three different options: Per Target Size, Manual, and Equal Distribution. This helps increase diffusion for ad sets where you have the greatest reach. Note: When reallocating a paused ad set budget, Marin will ta...
A-Z Sort & Searchable Drop-Downs
New selection menus make it easy for users to manage thousands of objects across Marin Social. Enter a few characters to filter for specific pages, places, macros, ad types, and more, or scroll through alphabetically-sorted lists to see your available objects and options. Sort Objects Alphabetically Selection menus across Marin Social ...
A Guide To Twitter Metrics
In this article, we'll define some of the general metrics for Twitter accounts in Marin Social. Note that as of Twitter Ads version 1.0, from June 2016 onwards, the way Twitter metrics will be displayed and managed in the platform has changed. Previously, Twitter provided a separate metric for each placement location (Promoted Tweets i...
Configuring The Marin Social Twitter Tracking Pixel
Tracking pixels enable you to measure your cost per acquisition and return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Set up conversion tracking on your website to analyze, compare, and optimize your direct response campaigns. If you want to track the conversions that happen on ...
Creating A Twitter Campaign
Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.). Step-By-Step To create a new Twitter campaign, follow the steps below: Navigate to the campaign setup page. Set up your lifetime budget. Set up general campaign conf...
Creating A Twitter Media Plan
As with a Facebook Media Plan, you will need to choose an objective for your different campaigns. This choice will directly impact the Media Plan Main KPI measured by the platform. Note: Go through the Media Plan creation process carefully as you will be choosing key elements for campaign success (notes, auto-pause limits, optimization...