"One Or More Of The Selections Used In Detailed Targeting Are Not Valid For Ads Targeting."

What Is The Issue?

You may encounter the following sync error when working in the Marin Social platform:

Invalid parameter: Cannot be Use Invalid Detailed Targeting Fields : One or more of the selections used in detailed targeting are not valid for ads targeting. Please select from available options and try again."


What Causes The Issue?

The Facebook Algorithm crawls users' profiles, finds patterns and bases newly created audiences on user-provided data. Some audiences created automatically by the Facebook algorithm are considered discriminatory and cannot be used for targeting purposes.

While these audiences exist on Facebook and our platform, Facebook does not want to give advertisers the ability to base their targeting on these audiences and therefore, blocks their use.

How To Fix The Issue

Remove inclusion or exclusion in the detailed targeting section which is causing the sync error message.


Written by Marketing @ Marin Software

Last published at: June 1st, 2023