Trip Consideration Ads For Facebook


Marin Social offers full support for Trip Consideration Ads for Facebook. This ad type is perfect for targeting users who are “in consideration” of travel, but have not yet formed destination intent. In other words, you can target your ads at people who are thinking about going on vacation. 

The trip consideration process is an "upper funnel" prospecting solution which allows you to reach a larger, more broad audience with travel intent using static ads. No catalog is required and and you can choose the specific creative to be used in the ad. 


You can use Trip Consideration ads with any of the following objectives: 

  • Outside Traffic
  • App Installs
  • Lead Generation
  • Conversions

To enable Trip Consideration Ads, simply select the Prioritize delivery to people who plan to travel checkbox beneath the Optimize On option during the ad creation workflow. 

Bidding Conditions / Prerequisites 

Please note that, in order to use Trip Consideration Ads, you'll need to meet the following bidding conditions for each applicable objective:


Optimization Goals

Billing Event


Link_Clicks, Landing Page Views

Link Clicks, Impressions

App Installs

App Installs, Offsite Conversions, Link Clicks

App Installs, Impressions, Link Clicks

Lead Generation

Link Clicks

Impressions, Link Clicks


Offsite Conversions


Written by Marketing @ Marin Software

Last published at: June 1st, 2023