"Invalid Parameter: Page Post Ads Cannot Bid On Page Likes."

What Is The Issue?

When syncing an ad to the publisher, you may receive the following error:

"Invalid Parameter: Page Post Ads Cannot Bid on Page Likes: Bidding on page_likes for page post ads (except for video) is not allowed."

What Causes The Issue?

This message means that you can only bid on Optimize for Page Likes and Pay for Impressions when the creative is a video. If you're using an image, you will need to bid toward Page Likes/Impressions.

How To Fix The Issue

Navigate to the ad set level and change the bid type to Optimize for Page Likes and Pay for Impressions.

Written by Marketing @ Marin Software

Last published at: June 1st, 2023