2-Second Continuous Video Views

Introduction  2-Second Continuous Video Views is an optimization option and billing event in Marin Social available for campaigns using the Video Views objective. Essentially, this option allows you to optimize on users viewing your Facebook video for at least two seconds, rather than the more general Video Views optimization option which applies to...

Ad Set Budget Reallocation

Introduction  It's common among marketers to turn campaigns and ad sets on and off -- or even delete ad sets -- based on a variety of factors, such as performance, seasonality, promotions, and more. Occasionally, when doing so, you might find that your ad set had some budget remaining that will need to be redistributed elsewhere.  This is where the ...

Ad Study Split Testing

Introduction  Ad Studies allows you to execute multi-variate tests to compare the performance of two or more campaigns (or ad sets) to understand the influence of audiences, budgets, and other factors on ad performance. It's a quick and easy way to allocate traffic split. In this article, we'll explain more about Ad Studies and how you can configure...

Adding Ad Sets To Existing Campaigns

Introduction  After creating a Facebook campaign in Marin Social and letting it run for a while, you might want to add additional ad sets. Step-By-Step  New ad sets are created in the same step as ad creation and can be added from either the campaign or ad set level.  From The Ad Set Level  To get started, go to the Campaign level and click on the n...

App Metrics Definitions For Facebook

Introduction In this article, we'll define some of the key app metrics for Facebook accounts in Marin Social.  App Metrics In the table below you'll find definitions for the most commonly used app metrics. Name Definition App install App installs are counted as the number of times your app was installed within 24 hours of the ad being served, or wit...

Bidding And Budget Changes For Facebook

Introduction Facebook has introduced a number of changes to both bidding and budgeting which will affect the Marin Social platform in some small ways.  The alterations will come into play when creating and managing your Facebook ad sets, and may cause you to receive alerts about your budget being low. In this article, we'll outline the changes and w...

Campaign Budget Optimization (CBO)

Introduction Campaign Budget Optimization (CBO) is an optional Facebook feature available in Marin Social which aims to make the most efficient use of your budget spending to achieve the best results for your campaigns. In a nutshell, CBO is an algorithm which continuously monitors your ad set performance, then assigns campaign budget within those a...

Carousel Ads For Facebook

Introduction  Carousel Ads for Facebook is an interactive, eye-catching and engaging forms of ad that's perfect for both direct response and brand awareness marketing. The format supports up to five linked images, giving your brand and business more social exposure than ever before.  Carousel Ads are currently available for these objectives within y...

Collection Ads For Facebook

Introduction  Collection Ads are a mobile ad format which combine either a video or image with other images taken from a product catalog. This ad type is very useful for promoting specific products in multiple different ways. For example, you may choose to show the product in a video, then display multiple photos of it from different angles. You cou...

Creating A Facebook Campaign

Introduction  Before creating ads with your Facebook account in Marin Social, you will need to create a campaign. Campaigns are composed of one of more Ad Sets which contain themselves one or more Ads. When creating a new campaign, you will be able to specify the budget, date range, scheduling options, optimization rules and other campaign criteria....

Creating A Facebook Media Plan

Introduction  The Media Plan level is directly below the Advertiser level in the Marin Social organizational hierarchy (Advertiser > Media Plan > Campaign > Ad Set > Ad). Media Plans serve as folders which house campaigns. You might want to create a distinct Media Plan for each quarter, season, product line, etc. In this article, we'll s...

Creating Desktop Virtual Goods Ads (DVG)

Introduction  You can make monetizing your desktop apps easier by leveraging Facebook's Desktop Virtual Goods Ads to promote both virtual goods and sales. Facebook users can view and engage with the promotion directly in the News Feed or Right Hand Column. Note: When creating your campaign, you will need to be aware that this ad type is only valid f...

Creating Facebook .GIF Ads

Introduction  The Marin Social platform offers full support for the creation of ads using animated .GIF files. There are two ways that you can insert .GIF files into your ads: Upload the GIF from a local file  like you do for a video Use a link where the .GIF is hosted Upload From A Local File  To upload a .GIF file using the Page Post Ads option: N...

Creating Facebook Ads In Marin Social

Introduction  After creating a Facebook campaign in the Marin Social platform, you'll next need to create some ads. Facebook ads in the Marin Social platform have the following components: Message Title Description Call to Action button Caption Step-By-Step  First, navigate to the Advertiser for which you’d like to create Facebook ads. Next, click i...

Creating Facebook Custom Conversions

Introduction The Facebook Pixel is used for acquisition campaigns and it allows advertisers to track visitors’ actions on their website. It can be modified to track different actions according to the website content. Each tracked action on the website is called “event”.There are four main Facebook events used for traditional conversion campaigns Pag...

Creating Facebook Instant Experience Ads

Introduction Facebook Instant Experience ads (formerly known as Canvas ads) are an ad format for mobile devices. Advertisers can build a custom Instant Experience or create Instant Experience templates for specific business goals. Step-By-Step To create Instant Experience ads in the Marin Social platform: First, create an Instant Experience ad on th...

Creating Facebook Page Like Ads

Introduction  You can use Facebook Page Like Ads to grow your fan base and generate large volumes of likes for your Facebook page. Step-By-Step  To create a Page Like Ad in the Marin Social platform, just follow these steps:  Navigate to the Campaign dashboard. Click Add Ads ('image' icon) associated with the desired campaign. From the Destination d...

Creating Facebook Page Post Ads

Introduction  The Page Post Ad ad type is only available within campaigns that have the following Facebook objective: Conversions Traffic Lead Generation Step-By-Step  Creating Page Post Ads  To create a Page Post Ad in the platform:  Navigate to the Campaign dashboard.  Click on Add Ads icon.  From the Destination dropdown menu, select a Facebook p...

Creating Mobile App Install Ads

Introduction Drive installs of your mobile app with Facebook Mobile App Install Ads that link directly to the App Store and Google Play. Step-By-Step To create a Mobile App Install Ad using the platform, just follow these simple steps.  Navigate to the Campaign dashboard. Click Add Ads ('image' icon). From the Destination dropdown menu, select a Fac...

Custom Conversions With Facebook

Introduction Custom Conversions on Facebook allow you to optimize for and track actions without having to add anything to your Facebook pixel base code. They also allow you to optimize for and track actions that are different from the nine standard events that come with the Facebook pixel. Below we'll explain how to create Custom Conversions and how...

Dynamic Ads For Travel: Strike-Through Macro Support (Beta)

Introduction  Many travel advertisers have had success using strike-through pricing in the presentation of their travel products, where strike-through pricing drove material increases in conversion rates. Based on the success advertisers have had with this design treatment, we will be testing this treatment in the Facebook ad unit. Marin Social Supp...

Dynamic Ads In Marin Social

Introduction  Marin Social offers full support for Facebook's Dynamic Ads. This ad type helps you promote highly relevant products to the users browsing the product catalog on your website or mobile app using remarketing. Dynamic Ads themselves look identical to single image or carousel ads on Facebook, but rather than individually creating an ad fo...

Facebook Ad Targeting Overview

Introduction  Facebook offers rich and granular targeting opportunities. Here you’ll find an overview of the various targeting options for your ads. Certain targeting criteria have a Split feature that enables you to automatically split the different targeting options. For example, if you choose to 'split' a campaign based on gender, Marin Social wi...

Facebook Bid Strategies

Introduction  When creating new ad sets in Marin Social, either via the grid, the Bulk Creator, or Mass Editor, you'll see an option to set your Bid Strategy. Setting this correctly is important, as it will have a direct impact on the cost of your Facebook campaigns. In this article, we'll explain more about the available options and what each of th...

Facebook Budget Changes

Introduction  Using Marin Social, you may be charged up to 125% of your daily budget on certain days. For example, if your daily budget is $10.00, you may be charged up to $12.50. However, your weekly spend will NOT exceed 7 times the daily amount, or $70.00 in this example. We will prorate this for partial weeks. Learn more in our documentation for...

Facebook Dynamic Ads For Auto

Introduction  Dynamic Ads for Auto allow you to upload your vehicle catalog, or feed, with relevant details such as make, model and year. Marin Social will then automatically generate ads which show the most compelling inventory to the right audiences – driving them towards vehicle detail pages, lead submission forms or other valuable places. Curren...

Facebook Import For Marin Social

Introduction  You can now import your Facebook campaigns into the Marin Social platform and take full advantage of powerful features such as automated rules, third-party revenue and conversion tracking and reporting, as well as campaign management such as cloning, mass edition, and bulk creation. Getting Started  There are two ways you can import th...

Facebook Lead Ads In Marin Social

Introduction Facebook Lead Ads (also known as Lead Gen Ads) are a great way to encourage users to actively engage with your business. This could be signing up for a newsletter, an offer, more info about your products, and more. Lead Ads make it easier than ever for prospective customers to engage with your business -- even when they're on the move. ...

Facebook Learning Stage

Introduction  Facebook uses Machine Learning to find people that are more likely to care about your brand and to buy your product or your services.  Learning Stages  Facebook categorizes the delivery path in 3 different stages: Learning Learning Limited Successful We'll talk about these stages in more detail in the next few sections of this article....

Facebook Messenger Inbox Ads

Introduction  Messenger Inbox is where Facebook users receive private and group messages. Facebook Messenger Inbox Ads (formerly known as Messenger Home Ads) appear between conversations in the Messenger app; when someone clicks an ad, they will be sent to a detailed view within Messenger with a call-to-action that will take them to the destination ...

Facebook Messenger Stories Ads

Introduction  Facebook Messenger Stories Ads appear to viewers between organic Messenger Stories as a fullscreen vertical ad. Messenger Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements.  You can use the image format in Messenger Stories to show off your product, service ...

Facebook Overlays For Dynamic Ads

Introduction  With more competition than ever in the social advertising space, it's important to create every advantage you can as an advertiser. With Facebook Overlays for Dynamic Ads, you're able to give your Dynamic Ads that extra little bit of eye-catching sparkle. With customized overlays which you control, you'll be able to focus on enticing o...

Facebook Placements

Introduction  When you create your ads, you can manually choose where you show your ads or let Facebook show them in places where they're likely to perform best. The places where you run your ads are called placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, or Audience Network...

Facebook Stories Ads For Marin Social

Introduction  Stories are becoming one of the most popular forms of social engagement, giving you as an advertiser immediate at-a-glance access to a broad range of audiences. Facebook Stories are a mobile-only content format which delivers quick snapshots of image or video content to users from pages they follow as well as brands or advertisers.  Si...

Facebook Travel Ads

Introduction Facebook Travel Ads (formerly known as Dynamic Ads for Travel) allow you to show users ads based on their cross-device travel 'intent'. This user intent is collected from website and mobile apps then rolled up into a travel audience which the Marin Social platform can use to target your customers and show them highly relevant ads tailor...

Facebook Video Ads

Introduction  Marin Social supports the creation of Facebook Video Ads at scale in a highly intuitive and incredibly powerful way. You can create video ads through the Bulk Creator in three different ways using three different ad types, as follows: Page Post Ads Bulk Page Post Creator Carousel Ads Video can also be used in Collections Ads, but the c...

General Metrics Definitions For Facebook

Introduction In this article, we'll define some of the general metrics for Facebook accounts in Marin Social.  Metrics In the table below you'll find definitions for the most commonly used general Facebook metrics. CP Main KPI Cost per main Key Performance Indicator: cost you are paying for each action you have designated as your KPI CPE Cost per en...

Household Targeting For Facebook

Introduction  Marin Social offers full support for Household Targeting for Facebook. A Household Audience is a targeting product Facebook offers to help you deliver relevant ads to people who live in the same household. In a nutshell, you use a Custom Audience from your customer list as the source of a household audience. The household audience incl...

How To Link Tokens To Another User

Introduction  If you need to link tokens to another user in Marin Social, simply follow the instructions listed here. How To Link Tokens To Another User  From the Facebook Business Manager's Settings, make certain that the new user has Admin access to accounts and Facebook pages. If a user with a lower access level refreshes the token, some pages ma...

Instagram Ads With Marin Social

Introduction  The Marin Social platform supports the creation and management of Instagram ads. By implementing Instagram ads to supplement your existing Facebook efforts, you will be able reach and engage with new, highly engaged customers.  Step-By-Step  To start creating Instagram ads using the Marin Socialplatform, follow the steps below.  Please...

Instagram Stories Ads For Marin Social

Introduction  Stories are becoming one of the most popular forms of social engagement, giving you as an advertiser immediate at-a-glance access to a broad range of audiences. Instagram Stories are a content format which deliver quick snapshots of image or video content to users from both profiles they follow and brands or advertisers. Instagram offe...

Lead Engagement Custom Audiences

Introduction  If you're taking advantage of Facebook's  Lead Ads , then you may want to consider implementing a Lead Engagement Custom Audience. This type of audience allows you to segment users into different audiences based on their interaction (or lack of interaction) with your lead ads. Once created, your Lead Engagement Custom Audiences can be ...

Location Cluster For Facebook

Introduction  Location Cluster for Facebook allow you to create clusters of users based on specific locations/countries/cities, then leverage them in your campaigns. Step-By-Step  To create a new Location Cluster, follow these simple steps: First, navigate to an existing Media Plan.  Click the Audience drop-down menu, then select Location Clusters. ...

Marin Social Bulk Creator

Introduction Using Marin Social's Bulk Creator, you can set up multiple ads and ad sets with various iterations of ad copy and assets in just a few clicks, using a single workflow.  This feature will speed up the process of building ad iterations, especially on carousel ads and link ads. The Ad Type options will vary depending on the objective of yo...

Offline Conversions In Marin Social

Introduction  With Offline Conversion tracking for Facebook, you can track transactions which occur at a physical retail store, and other offline channels such as orders made over the phone. These conversions can be attributed to users engaging with your Facebook ads. Marin Social offers full support for this form of offline conversion tracking, and...

Page Engagement Custom Audiences

Introduction  If you've ever wanted to create custom audiences of Facebook users who have interacted with your Facebook page in any way (i.e. comments, liked, shared, and so on), Page Engagement Custom Audiences are the answer.  In this article, we'll explain exactly what Page Engagement Custom Audiences are, and how you can set them up to use in Ma...

Preview Links Overview

Introduction Preview Links help you get an idea of what your creatives (ads) will look like before uploading them to Facebook. Depending on the way you manage your campaigns, Preview Links can be an invaluable tool. With that in mind, please bear in mind the following notes:  If you are an agency, you can generate Preview Links and send them to the ...

Reach & Frequency Overview

Introduction Marin Social offers full support for Facebook's Reach & Frequency campaign type. By using a Reach & Frequency (R&F) campaign, you'll be able to plan (and predict) the delivery, cost and reach of your campaigns in all-new ways. In this article, we'll provide a full overview of platform support for the Facebook R&F campaig...

Refreshing Your Detailed Targeting For Facebook

Introduction  By default, the Marin Social platform pulls your account's targeting information from Facebook every seven days. There may be situations, however, where you need to refresh your detailed targeting manually. For example, when you are whitelisted for a new partner category or custom category by Facebook. To prevent you needing to wait fo...

Setting Up Bidding & Budget For Your Facebook Ads

Introduction  Marin Social offers a range of options for setting both your campaign budget and enabling Facebook bidding. We'll explore these options in this article. Budget  By default, when creating new ads, your total campaign budget will be re-allocated in order to dedicate some of that budget to your new ads. You can also choose to add extra bu...

Setting Up Your Marin Social Account For Campaign Creation

Introduction  Before creating campaigns in the Marin Social platform, you will need to ensure that all the higher objects in the Marin Social account hierarchy are in place. In Marin Social, the account hierarchy is comprised of the following: Agency (the highest level in the Marin Social account hierarchy) Advertiser Media Plan Note: These hierarch...

Slideshow Ads For Facebook

Introduction  With Facebook Slideshow Ads, you can harness the power of video advertising without spending too much time or money in the process. Offering the ideal compromise between still images and video, Slideshow Ads deliver text, motion, and sound seamlessly across devices and connection speeds. They're easier to produce than video but provide...

Social URL Parameters

Making URL changes to accommodate a new promotion or to implement a third-party tracker is easier than ever using Marin's multi-edit URL changes. You can choose to update existing Final URL parameters or build new ones for existing ads. The choice is entirely yours. Want to learn more? Check it out below. How To Log into Marin. Click on the Social m...

Special Ad Categories For Facebook

Introduction  If your campaigns offer credit, housing, or employment opportunities, you'll be required to choose the category that best describes your ads. These special categories for which audience selection tools are limited to help protect people on Facebook from unlawful discrimination. Choosing the correct category for your campaign is an impo...

Supported Facebook Calls To Action (CTAs)

Introduction Marin Social offers a full range of support for Facebook ads, including a wide variety of Call to Action (CTA) choices. Use these CTAs to give users a clear sense of direction. Supported CTAs The following Calls to Action are supported in Marin Social for Facebook ads: Objective type Campaign Objective Supported CTAs App App Installs Bo...

The "Brand Awareness" Objective

Introduction  The Brand Awareness Objective is designed to help you increase awareness of your brand by targeting users who are likely to pay attention to your ads. This differs from other objectives in that your ultimate goal isn’t necessarily to get ad clicks, sales, or video views, but rather to simply increase your brand awareness.  How To Use T...

The "Reach" Objective

Introduction  The Reach objective for campaigns allows you to target a small, but highly relevant, audiences while controlling the frequency of the ads that you serve. The main aim of this objective is to maximize impressions and drive brand awareness. Want to target a narrower audience? With this objective, your ads can also be repeated to maximize...

The "Store Visits" Objective

Introduction  The Store Visit objective allows you to create dynamic local ads for multiple store locations so you can drive store visits and in-store sales. This objective also lets you target people within a set distance of one or many of your store locations with ads designed to help people navigate to or contact the location closest to them. Dri...

The Marin Social Facebook Tracking Pixel

Introduction  Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your ads for success. By placing a pixel on all of the key pages of your website, such as checkout pages, add to cart pages, or registration pages, you’ll be able to know how many people complete conversion actions and ide...

The Product Set Splitter

Introduction  The Product Set Splitter allows you to quickly create product sets in bulk, all at once. This will save a lot of time testing out which products are winners and losers. Ready to learn more? Step-By-Step  To begin, click on Create New in step 1 of the Dynamic Ads Wizard, then select Multiple. Next, click on Create in the Product Sets ac...

Trip Consideration Ads For Facebook

Introduction  Marin Social offers full support for Trip Consideration Ads for Facebook. This ad type is perfect for targeting users who are “in consideration” of travel, but have not yet formed destination intent. In other words, you can target your ads at people who are thinking about going on vacation.  The trip consideration process is an "upper ...

Uploading Promoted Objects By Group In Bulk

Introduction The term Promoted Object describes the thing (product, service, or anything else) that a specific Facebook ad set is promoting. It's a generalized way of specifying a broad range of objects, which are each related to certain advertising objectives. Taken together, the campaign objective and the promoted object should be enough to answer...

Website Custom Audiences For Facebook

Introduction  Website Custom Audiences (WCA) introduces additional flexibility when creating custom audiences for Facebook with Marin Social. Specifically, website custom audiences adds the ability to create targeting rules based upon aggregate behavior, device type, and dynamic date. Facebook describes WCAs as adding "intensity of signal" to WCA. A...

"Error: Not Supported Optimization Goal : Store Visits Optimization Goal Is Not Supported"

What Is The Issue?  When trying to use the Store Visits objective, you may encounter the following error. Error: Not Supported Optimization Goal : Store Visits Optimization goal is not supported for a given page in a given country. Please select Unique Daily Reach optimization goal. (100) (1815756)   What Causes The Issue?  This error happens becaus...

"Error: This Ad Set Contains An Unsupported Value For Field: Brand_safety_content_filter_levels"

What Is The Issue? After importing objects in Marin Social, you may encounter this unsupported error message at the ad set level:  Error: This Ad Set contains an unsupported value for field: brand_safety_content_filter_levels   Note: When this happens, you will not be able to edit the targeting of an object.   What Causes The Issue? This error occur...

"Error: You Need To Get At Least One Page Linked To Your Record To Activate The Message Booster"

What Is The Issue?  You might have seen the following error message when connecting to the platform using a Community Manager account: You need to get at least one page linked to your record to activate the Message Booster   What Causes The Issue?  This error means that you haven’t assigned any pages to your user account or you have assigned pages t...

"Invalid Parameter: Page Post Ads Cannot Bid On Page Likes."

What Is The Issue? When syncing an ad to the publisher, you may receive the following error: "Invalid Parameter: Page Post Ads Cannot Bid on Page Likes: Bidding on page_likes for page post ads (except for video) is not allowed." What Causes The Issue? This message means that you can only bid on Optimize for Page Likes and Pay for Impressions when th...

"Invalid Parameter: Page Post Can't Be Used: This Type Of Page Post Can't Be Promoted In An Ad."

What Is The Issue? When syncing an ad to the publisher, you may receive the following error: "Invalid Parameter: Page Post can't be used: This type of page post can't be promoted in an ad". What Causes The Issue? If a poll ad is published and you try to promote the ad, you will receive this error as Facebook no longer supports boosting polls. The ad...

"No Promotion Object Found: Please Specify A Promoted Object For The Ad Set."

What Is The Issue? When setting up your campaigns and ads, you might see the following error: No promotion object found: Please specify a promoted object for the ad set.   What Causes The Issue? This issue is related to setting a Facebook pixel. Please note that this issue is a Facebook error, not a Marin error.  You can find more information about ...

"One Or More Of The Selections Used In Detailed Targeting Are Not Valid For Ads Targeting."

What Is The Issue? You may encounter the following sync error when working in the Marin Social platform: Invalid parameter: Cannot be Use Invalid Detailed Targeting Fields : One or more of the selections used in detailed targeting are not valid for ads targeting. Please select from available options and try again."   What Causes The Issue? The Faceb...

"There Is An Unsupported Collection Ad In This Ad Set"

What Is The Issue? After importing objects in Marin Social, you may encounter this error: There is an unsupported Collection Ad in this Ad Set.   What Causes The Issue? You may encounter this error if you’ve created your Campaign, Ad Set, or Ad on Facebook and then imported it into Marin Social. If the URL to which the call-to-action button or link ...

“Invalid Parameter : Cannot Use Invalid Detailed Targeting Options

Introduction  You may encounter the following sync error when working in the Marin Social platform: “Invalid parameter : Cannot Use Invalid Detailed Targeting Options : This ad set contains interests, behaviors or demographics that are either no longer available on our platform, or won't be soon. You'll need to remove these items from your ad set be...

“Invalid Targeting Spec: The Specified Targeting Spec Is Not Valid Because: Invalid Data For Field Custom_audiences.”

Introduction  When syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid Targeting spec: The specified targeting spec is not valid because: Invalid data for field custom_audiences.”   What Causes The Issue?  When trying to sync, Facebook returns this sync error message because the custom audience used in i...

“Page Post Can’t Be Used: This Type Of Page Post Can’t Be Promoted In An Ad”

What Is The Issue? You may encounter the following sync error when working in the Marin Social platform: “ Fail to create creative. Invalid parameter: Page Post Can't Be Used: This type of Page post can't be promoted in an an ad.”   What Causes The Issue? Some post can not be promoted because they are derived from other posts. How To Fix The Issue T...

Campaigns Cannot Be Synchronized

What Is The Issue? You may encounter problems in the Marin Social platform when attempting to synchronize your campaigns. What Causes The Issue? This problem can be caused by a number of things, some on the platform's end and others with the publishers. Below we'll explain a number of potential fixes you can try.  How To Fix The Issue In these cases...

Expired Account Token

What Is The Issue? When using Facebook or Twitter with Marin Social, you might receive an email stating a variation of the following:  Warning your account token is expiredPlease refresh it in the config / manage accountFacebook Account Id: 99999999999999Facebook Account Name: 99999999999999 ( xxxxx@xxxx.com )   You may also see an error message lik...

Facebook Sync Errors Due To Billing Event

What Is The Issue? There a number of different sync error messages that may appear that all have the same root cause -- Facebook has blocked the sync from taking place because the Pay for field does not have Impressions selected. You can see a few examples of possible error messages below: Adset Errors. An Error Has Occured During The Synchronizatio...

How To Troubleshoot Data Discrepancies Between Facebook And Marin Social

What Is The Issue?  There might be times when you see data discrepancies between the data that is displayed in Facebook and the data that is displayed in Marin Social. Use this guide to get to the root cause of this issue.  How To Fix The Issue Verify that you are looking at the exact same date range in both Facebook and Marin Social. Then, make cer...

My Facebook Campaign Is Not Delivering

What Is The Issue? Your ads are not being delivered to prospective customers, meaning your campaigns may not be actively spending, nor are they actively bringing in customers. You can learn more about the possible causes of this issue below.  What Causes The Issue? If there are ads that are not serving, this could be an indication of a variety of ro...

Posts Are Not Showing In The Message Booster

What Is The Issue? After selecting a page in the Message Booster, organic posts are not being pulled into Marin Social and do not show up in the Message list section. What Causes The Issue? Facebook Ad Account Admin Access This issue is usually caused because the Facebook Ad Account no longer has Admin access to the page. You can troubleshoot this i...

The Main KPI Column Data Does Not Match My Expectations

Introduction The Main KPI column in the grid displays the sum of all metrics selected in the Main KPI & ROI section of a Media Plan's parameters. The values you see in the Main KPI column depend on: Your campaign objective. The KPIs associated with that objective in your Media Plan parameters. Note: Each objective has its own default Main KPIs, ...

Unsupported Get Request

What Is The Issue? When syncing a Dynamic Ads campaign in the Marin Social platform, you may encounter the following sync error: "Unsupported get request. Object with ID '39834370062150' does not exist, cannot be loaded due to missing permissions, or does not support this operation. Please read the Graph API documentation at https://developers.faceb...

Why Can't I Create A Specific Ad Type In One Of My Campaigns?

What Is The Issue? This is because The Media Plan objective and the ad type you are looking to create do not correspond. Only ad formats comptabile with your Media Plan objective will be available to you. What Causes The Issue? Per Facebook's technical specifications, each campaign objective has a specific list of ad types that can be used. If the a...

Automated Search Intent: Setup Guide

Automated Search Intent is a Marin-exclusive cross-channel feature that combines the power and specificity of Search campaigns with the reach of Social ones. By aligning your Search and Social campaigns with Automated Search Intent, you can see benefits in terms of cost-per-conversion, total volume, and of course, plenty of saved time. In a nutshell...

Social Intent For Search

You may have heard about Search Intent for Social (sometimes known as Automated Search Intent), but now it's time to flip the script and explore the reverse: Social Intent for Search. If you're looking for ways to create new, high-quality audiences for your Search campaigns, look no further. Social Intent for Search allows you to use your Social Aud...

The Audience Hub

MarinOne's Audience Hub allows you to easily build audiences based on your own customer data -- email addresses, telephone numbers, physical addresses, and more.  Use the Audience Hub to build audiences from your own customer data, including both Google Customer Match Audiences and Facebook Custom Audiences. You can then create, maintain, and manage...

Search Intent: Frequently Asked Questions

Below you'll find some of the most common questions we receive regarding Search Intent along with their answers. Frequently Asked Questions  Can You Pull In Targeting For These Campaigns – For Example, Geos? Geo Is Essential.  Search Intent campaigns, ad sets, and ads, once created in Marin Social, are the same as any other campaigns, ad sets, and a...

How To Use Social Audiences With Search Campaigns

Using Marin for both Search and Social media campaigns allows you to use specific social features for your Search campaigns, creating a truly cross-channel experience. One of the biggest differences between Search and Social campaigns is the audience. When creating an audience for a Search campaign, users are targeted via the specific keywords they ...

The Facebook Custom Audience Pixel

Introduction Facebook's Custom Audience pixel allows advertisers to track conversions, optimize for conversions, and build website custom audiences for remarketing purposes. Marin Social supports both the Facebook Custom Audiences Pixel and the ‘historic’ Facebook conversion pixel.  This article will cover how to use Marin Social to quickly and easi...

Facebook Dynamic Creatives

Introduction Similar to RSAs on the search side, Dynamic Creatives allow you to take multiple media (such as images, videos, etc.) and multiple ad components (such as images, videos, text, audio, and CTAs), then dynamically mix and match them to improve your ad performance. Dynamic Creatives allow you to create personalized creative variations for e...