Dynamic Ads For Travel: Strike-Through Macro Support (Beta)


Many travel advertisers have had success using strike-through pricing in the presentation of their travel products, where strike-through pricing drove material increases in conversion rates.

Based on the success advertisers have had with this design treatment, we will be testing this treatment in the Facebook ad unit.

Marin Social Support 

Advertisers can now select strike-through macros when designing a creative template. Strike-through macros will only be selectable in the Description field of the creative template.

Strike-through macros will need to come before price macros. For example:

  • {{hotel.base_price strikethrough}} {{hotel.sale_price}}
  • {{hotel.price strikethrough}} {{hotel.sale_price}}
  • {{hotel.price_no_tax_fees strikethrough}} {{hotel.sale_price}}

Written by Marketing @ Marin Software

Last published at: May 2nd, 2023