Facebook Messenger Stories Ads


Facebook Messenger Stories Ads appear to viewers between organic Messenger Stories as a fullscreen vertical ad. Messenger Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. 

You can use the image format in Messenger Stories to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.

Image ads in Messenger Stories will show for five seconds or until the user swipes out of the Story.

Marin Social offers support for Facebook Messenger Stories Ads. In this article, we'll explain how to get started with Facebook Messenger Stories Ads in Marin Social right away. 

Important: Your campaign must include Facebook in order to deliver Messenger Stories Ads.

Audiences created via the Audience Manager are meant to be used with all objectives, therefore, since Messenger placement is not compatible with all objectives, this option is grayed out or unavailable in the Audience Manager.

Technical Specs 

Below, we'll outline the design, text, and technical recommendations for Messenger Stories ads, as suggested by Facebook.

Design recommendations

  • File Type: JPG or PNG 
  • Ratio: 9:16 
  • Resolution: At least 1080 x 1080

Text recommendations:

  • Primary Text: 125 characters 
  • Headline: 40 characters

Technical requirements:

  • Maximum File Size: 30MB
  • Minimum Width: 500 pixels
  • Aspect Ratio Tolerance: 1%


To get started with Messenger Stories Ads in Marin Social, follow these steps:

  1. First, begin the ad creation workflow as normal. 
  2. When you reach the stage for configuring your Facebook placement selections, ensure that you select both Mobile Device Placement and Feed as options.
    Important: Your campaign must include Facebook in order to deliver Messenger Stories Ads.
  3. Continue the ad creation process as normal, bearing in mind the image specs mentioned above. You can use the same audience targeting options as you would for any other Facebook ad.

Important Notes 

  • Your Messenger Stories ads will only appear to people on mobile devices who are using the dedicated Facebook Messenger app.

Written by Marketing @ Marin Software

Last published at: May 2nd, 2023