Twitter TV Targeting Update


Twitter has now deprecated TV channel and genre targeting types. There will also be a change to TV show targeting. While it will still be possible to reach people that engage with a particular show, targeting audiences around a show's airing window will no longer be available.

Bulk Creator & Mass Editor 

In regards to TV targeting, the user is only now allowed to specify the TV market and TV shows in both the bulk creator and mass editor.

Written by Marketing @ Marin Software

Last published at: May 4th, 2023