5 Steps To Get Started With Facebook Branding Campaigns In Marin Social

Introduction This article will run through, in no particular order, five best practices to help you create and optimize a branding campaign in Facebook using the Marin Social platform.  Step One: Video, Video, Video Video content is a one of the best ways to encourage Facebook users to interact with your brand. Upload video content directly to Faceb...

Adding A Facebook Account

Introduction  Linking a Facebook account to the Marin Social platform is really easy. Below we'll show you just how to do this in a few steps on the example of a Facebook account Adding A Facebook Account  To add new Facebook account: First, go ahead and log into your Facebook Account via the Facebook Business Manager.  Next, log into the Marin Soci...

Automatic Budget Allocation

Introduction  When the Ad sets are paused, the Automatic budget allocation feature automatically reallocates your campaign budget based on three different options: Per Target Size, Manual, and Equal Distribution. This helps increase diffusion for ad sets where you have the greatest reach. Note: When reallocating a paused ad set budget, Marin will ta...

A-Z Sort & Searchable Drop-Downs

Introduction  New selection menus make it easy for users to manage thousands of objects across Marin Social. Enter a few characters to filter for specific pages, places, macros, ad types, and more, or scroll through alphabetically-sorted lists to see your available objects and options. Sort Objects Alphabetically Selection menus across Marin Social ...

Best Practices For Direct Response Campaigns In Marin Social

Introduction This article will run through, in no particular order, seven best practices to help you create and optimize a direct response campaign in Facebook using the Marin Social platform. Step One: The Facebook Conversion Pixel The Facebook conversion pixel tracks how many people complete conversion actions and identifies which ad drove the con...

Bid Management Rules In Marin Social

Introduction  The ability to create and implement Bid Management Rules is an exclusive Marin Social feature that helps you drive and optimize your Main Campaign KPI. Step-By-Step To create a new rule in Marin Social, follow these steps: Click on Config. Select Rules from the drop-down menu.  Name your rule. Include details so that you can easily fin...

Bi-Directional Publisher Sync In Marin Social

Introduction  Marin Social is designed to make managing your campaigns as effortless as possible -- and this includes the way it syncs your campaign data with publishers like Facebook. Whether you make changes in Marin Social or on Facebook itself, we know it's important to see these changes reflected on both sides -- without having to spend too muc...

Breakdown Reporting

Summary  We have made an enhancement to the Marin Social reporting capabilities where we are now allowing the user to analyze breakdown reporting by campaign, ad set, or ad level for both Facebook and Twitter. The benefit of this functionality is for advertisers to quickly look at which aspect of the campaign, ad set, or ad is working well and to qu...

Context-Sensitive Mass Editor

Introduction  Previously, the mass editor feature will show all ad sets and ads belonging to a campaign regardless of launching the mass editor button from the ad set or ad level. Now, the mass editor will take into the context of which the mass editor was launched and show only the relevant objects for edition. How It Works  Campaign Level  When la...

Creating Custom Audiences For The Message Booster

Introduction Creating Custom Audiences for the Marin Social Message Booster allows you to boost posts automatically based on an existing audience. Step-By-Step To get started, navigate to the Message Booster by selecting Message Booster in the right-hand side navigation. Click on the Audience Manager button. Next, click on the Create Audience  butto...

Deleting An Ad Account In Marin Social

Introduction  There may come a time when you’d like to delete an ad account from Marin Social. The platform allows you to do this quickly and easily. Step-By-Step  To delete a Twitter or Facebook ad account form Marin Social simply: Select the Config menu in the top right-hand corner of the platform. Select Accounts.  Find the Account you’d like to ...

Delivery Status For Marin Social

Introduction  Marin Social's Delivery Status gives you at-a-glance information on the status of your campaigns, ad sets, or ads. You'll find the two relevant columns in the Marin Social grid: Status and Delivery Status.  Below we'll explain Delivery Status in more detail, outline the possible values for each column, and explain how you can use it to...

Detailed Targeting For Marin Social

Introduction  As of August 2016, when you're creating ads using Marin Social, you'll find the following options in the Detailed Targeting section: Behaviors Interests Demographics Partner Categories In the past, the above targeting options were only available in dedicated fields. Thanks to Detailed Targeting, you'll still be able to target with thes...

Download From Publisher AKA Refresh

Introduction In order to add more value to our advertisers, Marin Social now offers the ability to import your campaigns on a one-off basis from the Facebook publisher. This adds tremendous value by allowing you to leverage the platform’s innovative and performance-enhancing features. You can now manage your campaigns with more confidence by bringin...

Duplication (Marin Social)

Introduction Marin Social is dedicated to providing a best-in-class campaign management tool for our advertisers. Our Duplication feature allows advertisers to duplicate their campaigns, ad sets, or ads at scale. This allows advertisers to quickly launch campaigns, ad sets, or ads, especially the ones that are working best for their marketing and ad...

Dynamic URL Tags For Marin Social

Introduction URL parameters can help you understand the effectiveness of your ads. For example, you can identify where your traffic is coming from (which ad) or which Facebook audience is driving conversions. Dynamic Tags allow you to automate your tracking by using macros to populate your parameters based on ad id, audience name, and placements jus...

Email Notification Configuration

Introduction  Admin users have the ability to control who sees email notifications from the Marin Social platform. This feature is especially useful for agencies with numerous users. With a simple toggle switch, either On (to receive the notifications) or Off, you can determine whether a specific user receives email notifications such as expired acc...

Facebook Custom Audiences In Marin Social

Introduction A Facebook Custom Audience is a type of audience you can create which is made up of your existing customers. Once created, you can target ads to your Custom Audience. Note: Saved Custom Audiences created in Facebook cannot currently be imported into Marin Social. There are a number of different types of Facebook Custom Audiences that yo...

Facebook Tracking With Marin Social

Introduction The Tracking tab allows you to create conversion and audience tracking pixels for Facebook. This way, you will be able to build custom audiences, and display conversions data in the Marin Social platform.  This functionality has been updated to support the upgraded Custom Audience  pixel, introduced by Facebook in late 2015.  Available ...

Filtering In Marin Social Dashboards

Introduction  To make managing your Grid view as streamlined as possible, simply follow the instructions listed in this Step-By-Step Guide. Default Filters At Account Level  You can manage the default status display of the main dashboard and the default date ranges for your entire account via the Preferences Section. In the top right-hand corner, cl...

Find And Replace In The Mass Editor

Introduction  The Mass Editor for Marin Social was designed to help you make bulk changes to your social campaigns in a way that's straightforward, simple, and -- most importantly -- fast. Whether you want to update a line in your creatives or tweak your targeting, the Mass Editor can really help. With a view to making your campaign management as ea...

How To Add Facebook Or Instagram Ads To Existing Ad Sets

Introduction  If you have existing ad sets and you would like to add additional ads, simply follow the steps listed here. Note: The instructions listed here apply to Facebook and Instagram, but not to Twitter. How To Add Ads To Existing Ad Sets  There are two ways that you can add ads to existing ad sets: Select ad sets in the Ad Set grid, then clic...

How To Create App Install Ads In Marin Social

Introduction  To simplify mobile ads objectives, Facebook deprecated Canvas App Engagement (CAE), Canvas App Installs (CAI), Mobile App Installs (MAI) and Mobile App Engagement (MAE) objectives in mid 2017. The Marin Social platform offers full support for the most recent objectives and workflows for both mobile and desktop apps, including the lates...

Invalidate Token

Introduction  Invalidate a publisher access token to immediately unlink a Facebook or Twitter account from Marin Social. Simply visit the Account Manager, find the account you'd like to unlink, and invalidate the access token. Marin Social will no longer be able to import publisher data or make changes using the publisher account. Note: Exercise cau...

Managing Rules In Marin

Introduction  The Social section of Marin allows you to set custom bidding rules. Marin Rules is an automated approach to bidding on Meta that's more customizable than the automated bidding that the publisher offers. Rules automate bid changes and can be triggered based on number of clicks, time frame, or money spent. Using rules in the Marin Social...

Marin Budget Allocation For Marin Social

Introduction  Marin Budget Allocation is a feature unique to Marin Social which dynamically adjusts your ad set budgets based on their performance. This is beneficial because it allows the system to implement data-driven budget tweaks throughout the day to align your budget with the top-performing ad sets in your Social campaigns.  In this article, ...

Marin Social: Advanced Learning Hub

Introduction Welcome to the Marin Social Advanced Learning Hub! On this page you'll find detailed descriptions of the various topics you can learn more about within Marin Social, along with links to further reading where available. Some of the topics have training videos included. Simply click the Play button below to watch the video. For the best e...

Marin Social API Documentation

Introduction  The Marin Social API gives you access to data and statistics, advertisers, Media Plan creation, and various other basic actions and options. The document linked below provides detailed information about the API.  API Documentation  Read more about the Marin Social API here....

Marin Social Naming Conventions

Introduction  When managing your campaigns, ad sets, and ads, manually defining names can be a tedious and time-consuming process. In order to alleviate this pain for the marketer, the Marin Social platform provides a powerful feature that allows you to define your ad set and ad naming convention with the option of utilizing macros that can be dynam...

Message Booster [Marin Social]

Introduction Message Booster streamlines Community Management (CM) processes by allowing for quick and easy boosting of organic content. It provides the following key features: Fast and simple interface Community engagement data & insights Management of several pages / accounts on a single interface Budget capping and other security safeguards A...

Message Booster For Instagram [Marin]

Message Booster helps you save time and streamlines Community Management (CM) processes by automating the boosting of your organic content. To access the Marin Message Booster, please reach out to your Marin account representative or our Customer Support team.  Note: This article is about the Message Booster feature in Marin. For details about the M...

Move Campaigns Between Media Plans

Introduction  Historically, campaigns were locked to a single Media Plan once they were created. Since moving to flexible media plans, allowing for multiple campaign objective per media plan, clients have asked for increased flexibility around managing campaigns together per marketing goals, not publisher objective. Therefore, we have made changes t...

Moving Campaigns Between Media Plans

Introduction  Move campaigns between Marin Social Media Plans in just a few steps: Simply select the campaign(s) you'd like to move, click the Move Campaigns button, select a destination Media Plan, and save.  Keep in mind: moving campaigns is different from duplicating campaigns. Using Duplicate creates 1 copy of the selected campaign in the destin...

Multi-Objective Media Plan

Introduction  Previously on the Marin Social platform, Media Plans were designed to be a place where you can bring together all of your campaigns for a Facebook or Twitter objective and manage, optimize, and report upon them all in a single place. Over time however, as Facebook and Twitter have continued to release further campaign objectives coveri...

Naming Limits For Campaigns, Ad Sets, And Ads

Introduction When working with the Marin Social platform to create campaigns, ad sets, or ads, there are a number of publisher limits in place which you may not be aware of. These limits can cause problems if you unknowingly try to enter a name that is too long. Below we'll provide the character limits for each of these objects, which should help yo...

Optimization Goals For Marin Social

Introduction  In Marin Social, Optimization Goals are the key indicators which social publishers use to optimize the delivery of an ad. If a certain section of your target audience performs better against a particular Optimization Goal, your ad will be delivered more frequently to that particular audience. In this way, the publisher can aim for opti...

Pivot Table Reporting In Marin Social

Introduction Pivot Tables are one of the most powerful features, allowing you to build granular reporting to your requirements. Step-By-Step To create a pivot table report in the Marin Social platform, follow these steps: To begin, choose a Time Period. Determine your Pivot criteria. You can choose up to 4 criteria. Date: Campaign start date. Campai...

Reporting In Marin Social

Introduction You can generate reports on an Advertiser, Media Plan or Campaign level. Advertiser level: After selecting the desired Advertiser, click Reporting on the left-side tool bar. Reports will include information for all Media Plans under the selected Advertiser. Media Plan level: After selecting the desired Advertiser and the Media Plan, cli...

Reporting Templates In Marin Social

Introduction The Config tab allows you to create a reporting template based on main campaign KPIs (key performance indicators). You'll find the Config tab in the upper-right corner of the screen.  Step-By-Step Reporting a new Report Template in Marin Social is easy. Here's how to do just that in a few easy steps: Navigate to the Config tab. Click Cr...

Revenue Reporting With Marin Social

Introduction The Marin Social platform allows you to share revenue statistics with your client or manager.  External Access  To share a link with an external user: Select the language you want the postponement external access to appear in. Choose the Time Period of the deferral. Here you will also find your daily and monthly spend: The 'View By' Opt...

Scheduled Actions For Marin Social

Introduction  With Scheduled Actions for Marin Social, you can set your Facebook ads to play or pause at a specific date or time in the future.  For example, let's imagine you're running a promotion which requires a set of ads to go live at 1am Monday morning, then be paused again at 10pm the following Sunday. With Scheduled Actions, you can set you...

Social Pacing Dashboard

Introduction  The Marin Social Pacing Dashboard is a tool for budget management and notifications, designed to help you keep your budgets and KPIs on track. This tool goes above and beyond the Pacing column offered in the Marin Social platform by giving you details about whether your spend and KPIs are on track. This tool gives you comprehensive ins...

Social Rules

Both MarinOne and Marin Social allow you to automate your daily ad optimization tasks using Social Rules, a feature that allows you to: Save time Achieve better ad performance and lower CPAs Boost performance of high-performing Ad Sets and Ads Automatically pause underperforming Campaigns, Ad Sets or Ads Systematically adjust bids to ensure your ads...

Spend Details [Marin Social]

Introduction You can review the accumulated details regarding your ad spend per month by using the Spend Details section of the platform.  Where To Find Spend Details  To access the Spend Details section of the platform, simply head to Config > Spend Details.  Please note that archived Media Plans / campaigns will not be included....

The "Spend Pacing" And "Spend Today" Columns In Marin Social

Introduction  You'll find the Spend Pacing column in many of the grids in Marin Social. This handy metric displays values based on the spend vs. the budget for the applicable campaign of ad set, depending on the grid you're viewing. The Spend Pacing column is an excellent way to get an at-a-glance understanding of how quickly you're using your budge...

The Audience Keywords Cluster

Introduction The Keywords Cluster section is where you can manage all Keyword Clusters used in your campaigns. This is an exclusive Marin Social feature that allows you to create a group of Twitter Keywords and optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for future campaigns. Creating A Cluster Click o...

The Marin Social Action Menu

Introduction  The Action Menu allows you to manage and optimize campaigns more efficiently. Available Actions Below you will find a detailed list of the various actions available within the platform, and their use cases. Add new campaigns to the existing Media Plan. Change the Facebook status. To learn more about status, please go to the article Das...

The Marin Social Archive Manager

Introduction  The Archive Manager is where you can find and stock Advertisers, Media Plans and Campaigns that are no longer active. Archived Media Plans and Campaigns are stored in the Archive Manager. You can unarchive Media Plans/Campaigns or access the reporting interface using this tab. Please note that using the Archive function for an Advertis...

The Marin Social Asset Manager

Introduction  The Marin Social Asset Manager allows you to quickly and easily manage your rich-media content to be used in ads, including both images and videos. You can access the Marin Social File Manager (outside of the Ads Creation workflow) anytime by simply clicking Config > Asset Manager.  How It Works  In previous versions of Marin Social...

The Marin Social Audience Manager

Introduction  The Audience Manager allows you to create new targeting options and view existing ones, according to the advertiser you have selected. Setting Up A New Audience  You can set up a new Audience  in a few simple steps, as follows: To access, click on Audience in the black upper bar of the screen, and then click Audience Manager. Next, cli...

The Marin Social Configuration Menu

Introduction  Using the Marin Social Configuration menu, you can make changes to platform user access, configure tracking pixels, archive campaigns as well as complete many other platform tasks.  You'll find the Configuration menu in the upper-right of the Marin Social platform.  Features  The Configuration menu allows you to manage the following ar...

The Marin Social Mass Editor

Introduction  With the Mass Editor, you can make changes in bulk to ads that have already been created, even if they are in different campaigns. This is an extremely useful tool because it lets you change elements of your running ads, such as title, body, URL, targeting, etc. Step-By-Step  Using the Mass Editor is easy. In the following steps, we'll...

The Marin Social Spend Tab

Introduction The Spend tab will provide reporting to track your budget allocation and to break down your budget allocation based on user attributes. Note: Marin Social pulls cost and revenue data from the publishers every 15 minutes. If there are data discrepancies between Marin Social and your publisher accounts, please allow up to 30 minutes for t...

The Marin Social User Manager

Introduction  The User Manager section is where you can manage Marin Social platform user access. You are able to create, delete or disable platform logins.  In this article, we'll show you how easy it is to manage users in the Marin Social platform. Roles There are three different available roleswithin the Marin Social platform: Admin Community Man...

The Marin Social View Builder

Introduction  The Marin Social View Builder allows you to set up, follow, analyze and optimize any of your actively running campaigns. You can choose from a selection of different categories in order to find the column headings and metrics that will be most useful to you, then add these to the main campaign grid.  In this way, you're able to optimiz...

The Message Booster Report

Introduction You can use the Message Booster Report available in Marin Social to see the reach, engagement levels and negative feedback for each of your posts. This can give you valuable insights that help you improve your campaigns.  Step-By-Step Here's how to use the Message Booster Report in a few easy steps: From the drop-down menu, choose the p...

The Reach Report

Introduction The Reach tab allows you to generate a report which will show your account reach and frequency breakdown by Day, Month, Country, Gender, Age, or Placement. You'll find the Reach tab in the main navigation at the top of the screen. Note: Reach Data is given for an entire Facebook Advertising Account, not for individual Media Plans or Cam...

Third Party Tracking

Introduction  We always recommend implementing a third party tracker for mobile app install ads. By integrating a third party tracker, you are able to track specific events throughout the customer journey (Registration, Check Out, etc.) Currently, Marin Social is integrated with selected third party trackers. However, if you require a different thir...

Third Party Tracking (TPT) In Marin Social

Introduction  Third Party Tracking (TPT) allow advertisers to track conversions and events along the customer’s journey without needing to rely on cookies.  Conversion tracking cookies (used in standard tracking methods such as the Facebook pixel) can be cleared by the user or denied by their browsers. TPT conversion tracking does not use cookies to...

Third-Party Revenue & Conversion Tracking In Marin Social

Introduction In this article, we will explain how Marin Social supports third-party revenue and conversion tracking implementations for Facebook and Twitter campaigns.  How Marin Social Builds URLs In the Marin Social platform, URLs can be dynamically constructed by replacing macros with the corresponding values that the marketer cares about most. P...

Third-Party Tracking Callback Specifications

Introduction Marin Social offers a range of third-party tracking callback specifications. Download the attachment below for in-depth information.  Download Documentation Click the following link to download the third-party tracking callback specifications doc:  > Download Callback Specifications documentation...

Time Analysis In Reports

Introduction The Time Analysis tab allows you to analyze your campaign performance over a given period of time. You can also evaluate best performing time slots, which is extremely useful for determining whether Custom Scheduling is a suitable strategy for your campaigns. To access the Time Analysis: Go to the Campaign level. Select the campaign. Cl...

Top Tips For Increasing Your Facebook Campaign Efficiency

Introduction When your cost per conversion or cost per click is higher than you’d like, consider these tips to optimize your campaign and increase efficiency. Bidding If your cost per main KPI is too high, your bid type or amount may be to blame. If you are bidding to optimize for conversions, consider optimizing for link clicks instead to catch cus...

Top Tips For Increasing Your Facebook Campaign Volume

Introduction When your Facebook ad is not being served to as many users as you’d hoped, consider three main factors: reach, bids and creative. Each can be the reason for lack of traffic. Below are five suggestions to optimize Facebook campaigns and increase volume. Campaign Structure Ad sets within a given campaign share a budget. One tip to increas...

URL Redirects In Marin Social

Introduction The Marin Social platform fully supports redirect URL configuration at the Media Plan level. This is very useful if you use third-party tracking systems to build redirect URLs for both Twitter and Facebook link ads. Note that in order for the redirect URL to work correctly, you'll need to use the landing page URL parameter {lpurl}. This...

Using Charts In Marin Social Reports

Introduction  With Marin Social's charts, you can view your best and worst performing ads based on different KPIs. See which ads generated the most impressions, clicks, leads, etc. Which ad has the best click through rate, number of conversions, etc. Step-By-Step You can create charts quickly and easily with Marin Social. To do so, follow these step...

Using Reporting Diagrams In Marin Social

Introduction The Diagrams tool is a great way to visually cross-analyze campaign performance. You'll find a link to the tool in the main navigation at the top of the platform. Step-By-Step To create a report using the Diagrams tool, follow these steps: Click Diagrams in the main navigation.  Select a Time Period. Choose the metrics you would like ou...

View Tags

Introduction View Tags are special tags that allow you to track conversions on your website after a user has seen your ad on Facebook, but has not clicked on it. A cookie is dropped as your ad is shown to the user. Later, if the user goes to the page on your website where you have installed the tracking code from your View Tag provider, the conversi...

Worldwide And Global Region Targeting

Introduction  Advertisers want to get the best value conversions but have trouble understanding what country they should target to find this. Advertisers may also only operate within certain free trade areas or continents, but today we make this difficult to do so. To help remove this obstacle we are launching the ability for advertisers to use eith...

"Ad Set With Promoted Object Is Required"

Introduction  When syncing objects in the Marin Social platform, you may encounter the following sync error: Ad set with promoted object is required: Your campaign must include an adset with a selected object to promote related to your objective   What Causes The Issue?  This error message means that the Promoted Object (the pixel event) has not yet...

"An Unknown Error Occurred"

Introduction  When syncing objects in the Marin Social platform, you may encounter the following sync error: An unknown error occurred. (123*) (1234567*)    * The numbers in parentheses will differ. What Causes The Issue?  This error message occurs as Facebook does not allow the use of multiple geo-targeting locations with radiuses. How To Fix The I...

"Fail To Create Post. (#100) Child_attachments[5]"

Introduction When syncing objects in the Marin Social platform, you might encounter the following sync error: Fail to create post. (#100) child_attachments[5][call_to_action][value][link] should represent a valid URL    What Causes The Issue? This issue is most commonly caused by the Destination URL introduced in the Description field or/and the Des...

"Fail To Create Post. (#100) Child_attachments[9]"

Introduction When syncing objects in the Marin Social platform, you might encounter the following sync error: Fail to create post. (#100) child_attachments[9][call_to_action][value][link] should represent a valid URL   What Causes The Issue? This issue is most commonly caused by the See more Display URL value being missing for your Carousel Ads. How...

"Incorrect Value. The Minimum Is X"

Introduction  When applying a boost to a Facebook post in the Message Booster, you might encounter the following error:  Incorrect Value. The minimum is x.   For example, the minimum budget would be 40 USD instead of the expected 5 USD: What Causes The Issue?  This issue occurs when the Message Booster optimization strategy has not been selected for...

"Invalid Parameter: Accelerated Delivery Is Not Available With Automatic Bidding"

Introduction  When syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid parameter : Accelerated Delivery is not available with automatic bidding : Accelerated Delivery is not available with automatic bidding. Please change to manual bidding before selecting Accelerated Delivery. (100) (1885018)    What Ca...

"Invalid Parameter: Instagram Account Is Missing"

Introduction When syncing objects in Marin Social, you may encounter the following sync error: Invalid parameter : Instagram Account Is Missing : You're using Instagram as a placement. Please select an Instagram account to represent your business in your Instagram ads, or select a Facebook Page to use instead. (100) (1772103)   What Causes The Issue...

"Invalid Parameter : Duplicated Targeting Fields"

Introduction  Upon syncing objects in the Marin Social platform, you might encounter the following Sync error: Invalid parameter : Duplicated Targeting Fields : Each targeting field is only allowed to appear either inside or outside the flexible targeting spec. (100) (1487916)   What Causes The Issue  An Interest or a Custom Audience has been used i...

"Invalid Parameter : Image Size Incorrect"

Introduction  When syncing objects in the Marin Social platform, you might encounter the following sync error: Invalid parameter : Image Size Incorrect : Your selected image doesn't use the required dimensions for your ad format and placement. Please resize your image and try again. (100) (1443014)   What Causes The Issue?  This issue occurs when th...

"Invalid Parameter : Promoted Object Invalid"

Introduction  When syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid parameter : Promoted Object Invalid : The promoted object you have specified has an invalid combination of parameters. Please refer to the documentation. (123*) (1234567*)    * The numbers in parentheses will differ depending on the P...

"INVALID_PARAMETERS"

What Is The Issue?  When trying to log in to the Marin Social platform, you may be unable to log in and encounter this error message: INVALID_PARAMETERS   This error message will appear below the login text fields once you click the Login button.  What Causes The Issue?  This issue is most commonly caused by using incorrect credentials (either usern...

"Invalid Phone Number: Please Enter A Valid Phone Number."

What Is The Issue?  You may encounter the following error message when working in Marin Social: "Invalid parameter: Invalid Phone Number: Please enter a valid phone number."   What Causes The Issue  When you select the Call to Action Type "Call Now", the platform automatically uses the phone number listed in your Facebook Page Settings. If you haven...

"Link Property Must Be A Valid URL"

Introduction  When generating creatives in the Marin Social platform, you may encounter the following message : "Link Property Must Be a Valid URL"    What Causes The Issue?  This error message occurs when there is an extra space within the URLs. How To Fix The Issue  To fix the issue, simply review all URLs in the creative and remove any extra spac...

"There Are Unsupported Ad Sets In This Campaign" Or "There Is An Unsupported Field In The Targeting For This Ad Set"

Introduction When syncing objects in the Marin Social platform, you might encounter one of the following sync errors: There are unsupported ad sets in this campaign.   There is an unsupported field in the targeting for this Ad Set.   What Causes The Issue? This issue occurs when one or more settings are available on Facebook, but are not yet support...

"Why Is The Target Size Set To 20?"

Introduction  When generating targeting in the Bulk Creator, you may find that the target size of the audience is set to ’20’. Or, when navigating at the ad set level, you may see that a target size set to ’20’. What Causes The Issue?  When creating an audience, Facebook calculates the target size estimation and sends it to Marin. ’20’ is the minimu...

"Your Spending Budget Must Be At Least 'X' Because Some Changes Might Be Pending"

Introduction  When editing budget caps in the Marin Social platform, you may encounter the following error: Your spending limit must be at least 11.11* because some charges might be pending    * The number will differ depending on your Facebook account settings. What Causes The Issue?  This error message occurs when you are editing budget caps by a ...

Determining Which Boost Campaign Received A Sync Error

Introduction  When syncing a boost campaign, you receive an error message however, you are uncertain which campaign has caused the error. How Do You Solve The Issue?  To find the campaign that caused the sync error, you have two options: Check the Campaign dashboard – the campaign which is out of sync would be the one with the error In the Message B...

Facebook Pages Not Available In Ad Setup Dropdown Menu

Introduction  Although you can see Facebook Pages in the Link Objects section and in the Business Manager, they are not available in the ad setup drop-down menu. What Causes The Issue?  This issue occurs when the Facebook Page and account are not associated with the same email address. How To Fix The Issue  To fix the issue, you'll need to ensure th...

How To Resolve Page Access Issues With Marin Social

Introduction After our last release, when the platform became available again on Monday 3/14, there was an initial set of erroneous parameters that sometimes lead to page access errors. For instance, clicking on a Media Plan may have produced an error message saying the page is not accessible or pointing to the wrong destination. It may also have le...

How To Resolve The Target Size At 20 People For Dynamic Product Campaigns Issue

Introduction The issue: For the Dynamic Product Ads in Marin Social, when you navigate to the Ad Set level and look at the Audience size, you see that the Target Size is only 20 people. The Audience is empty in the Facebook interface and as well in the Marin Social platform. What Causes The Issue? To be able to build the Audience for Dynamic Product...

Invalid Data For Field Interests

Introduction Upon syncing objects in the Marin Social platform, you might encounter the following sync error: Invalid parameter : Invalid Targeting Spec : The specified targeting spec is not valid because: Invalid data for field flexible_spec. Invalid Targeting Spec: The specified targeting spec is not valid because: Invalid data for field interests...

"Invalid Parameter: Invalid Locations Types For "Excluded_geo_locations""

Introduction  Upon syncing objects in the Marin Social platform, you may encounter the following sync error: Invalid parameter : Invalid locations types for "excluded_geo_locations" : Use of "excluded_geo_locations" is not supported for for the values of location_types provided. Please verify that your ad uses a supported combination of exclusion ta...

"Invalid Parameter : Creative And Optimization_goal Mismatch"

Introduction  Upon syncing objects in the Marin Social platform, you might encounter the following Sync error: Invalid parameter : Creative and optimization_goal mismatch : The creative type contradicts to the optimization goal. The type of your creative has to be consistent with your optimization goal. Also please make sure your optimization goal i...

New Page Not Available In The Object List

Introduction After adding the Page in the Business Manager, the Page is not available in the Object list. What Causes The Issue?  In the Marin Social platform, the Page is linked via the Ad Account. The link between the Ad Account in Marin and the Facebook Page is made by the Facebook Profile. The Page will be available in the Marin Social platform ...