“Invalid Parameter : Cannot Use Invalid Detailed Targeting Options


You may encounter the following sync error when working in the Marin Social platform:

“Invalid parameter : Cannot Use Invalid Detailed Targeting Options : This ad set contains interests, behaviors or demographics that are either no longer available on our platform, or won't be soon. You'll need to remove these items from your ad set before you can publish any changes.”


What Causes The Issue? 

Facebook announced in December 2017 that some interests may not be used for targeting anymore even though they appear in the list of interests. Some interests can be added in inclusion but not exclusion.

How To Fix The Issue 

To resolve the error, simply remove the inclusion or exclusion in the Detailed Targeting section that is causing the sync error message and select a similar interest instead.

Written by Marketing @ Marin Software

Last published at: May 2nd, 2023