Time Analysis In Reports

Introduction Step-By-Step Common Analysis Metrics Analysis Chart Examples Analysis By Date Analysis Per Day External Access

Introduction

The Time Analysis tab allows you to analyze your campaign performance over a given period of time. You can also evaluate best performing time slots, which is extremely useful for determining whether Custom Scheduling is a suitable strategy for your campaigns.

To access the Time Analysis:

Go to the Campaign level.
Select the campaign.
Click on the Reporting button above the grid to go to the Reporting Interface.
Select Time Analysis from the navigation panel above the grid.

Step-By-Step

Follow these steps to create your Time Analysis report.

Select a Time Period.
Choose the metric you would like the platform to analyze.
Then click Show.

Common Analysis Metrics

Below you'll find definitions for some of the most commonly used Time Analysis metrics.

Clicks: The number of clicks your ads received.
Impressions – Times a user is served a Tweet in timeline and/or search results.
CTR – Click through rate (ratio of clicks to impressions).
CPC – Cost per click.
Main KPI – The number of Main KPI acquisitions generated (fans, app installs, leads – depending on what you have chosen as a campaign target).
Other KPI – Other KPIs configured in the Media Plan dashboard
Cost Per Main Metric – cost per Main KPI acquisition.
CPE – Cost Per Engagement.
Brut – Gross revenue.
Income – Net revenue.
Spend – Media spend.
ROI – Return on Investment.