Time Analysis In Reports


The Time Analysis tab allows you to analyze your campaign performance over a given period of time. You can also evaluate best performing time slots, which is extremely useful for determining whether Custom Scheduling is a suitable strategy for your campaigns.

To access the Time Analysis:

  1. Go to the Campaign level.
  2. Select the campaign.
  3. Click on the Reporting button above the grid to go to the Reporting Interface.
  4. Select Time Analysis from the navigation panel above the grid.


Follow these steps to create your Time Analysis report.

  1. Select a Time Period.
  2. Choose the metric you would like the platform to analyze.
  3. Then click Show.

Common Analysis Metrics

Below you'll find definitions for some of the most commonly used Time Analysis metrics.

  • Clicks: The number of clicks your ads received.
  • Impressions – Times a user is served a Tweet in timeline and/or search results.
  • CTR – Click through rate (ratio of clicks to impressions).
  • CPC – Cost per click.
  • Main KPI – The number of Main KPI acquisitions generated (fans, app installs, leads – depending on what you have chosen as a campaign target).
  • Other KPI – Other KPIs configured in the Media Plan dashboard
  • Cost Per Main Metric – cost per Main KPI acquisition.
  • CPE – Cost Per Engagement.
  • Brut – Gross revenue.
  • Income – Net revenue.
  • Spend – Media spend.
  • ROI – Return on Investment.

Analysis Chart Examples

Analysis By Date

Analysis Per Day

External Access

To share a link with an external user, follow these steps:

  1. Select the language you want the postponement external access to appear in.
  2. Choose the Time Period of the deferral.
  3. Click Share to see the link.

Written by Marketing @ Marin Software

Last published at: May 30th, 2023