A Guide To Twitter Metrics

Introduction In this article, we'll define some of the general metrics for Twitter accounts in Marin Social.  Note that as of Twitter Ads version 1.0, from June 2016 onwards, the way Twitter metrics will be displayed and managed in the platform has changed. Previously, Twitter provided a separate metric for each placement location (Promoted Tweets i...

Configuring The Marin Social Twitter Tracking Pixel

Introduction  Tracking pixels enable you to measure your cost per acquisition and return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Set up conversion tracking on your website to analyze, compare, and optimize your direct response campaigns. If you want to track the conversions that happen on ...

Creating A Twitter Campaign

Introduction Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.). Step-By-Step To create a new Twitter campaign, follow the steps below: Navigate to the campaign setup page. Set up your lifetime budget. Set up general campaign conf...

Creating A Twitter Media Plan

Introduction  As with a Facebook Media Plan, you will need to choose an objective for your different campaigns. This choice will directly impact the Media Plan Main KPI measured by the platform. Note: Go through the Media Plan creation process carefully as you will be choosing key elements for campaign success (notes, auto-pause limits, optimization...

Creating Bulk Unpublished App Cards

Introduction  App Cards are a Twitter ad format commonly used to drive mobile app installs. The App Cards will showcase your app in a Tweet along with the rating, the ranking and a description of your app. Users will see a customizable CTA and then be redirected to the the App Store or the Google Play store to download your app. We recommend using r...

Creating Bulk Unpublished Image App Cards

Introduction  Image App Cards are a Twitter ad type that allows you to customize your images and are commonly used to drive mobile app installs. In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Image App Cards with ease. Step-By-Step  To create Unpublished Image App Cards ads in bulk on the Marin Social platf...

Creating Bulk Unpublished Promoted Tweets

Introduction In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Promoted Tweets with ease. Step-By-Step To create Unpublished Promoted Tweets in bulk on the Marin Social platform, navigate your Twitter Media Plan. Select the campaign in which you want to create ads. Click on the Add ads icon in the Options colu...

Creating Promoted Account Ads

Introduction  In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Promoted Tweets with ease. Step-By-Step  To create Unpublished Promoted Tweets in bulk on the Marin Social platform, navigate your Twitter Media Plan. Select the campaign in which you want to create ads. Click on the Add ads icon in the Options co...

Creating Promoted Account Ads With Tweets

Introduction  A Promoted Account with Tweet has the exact same objectives as a Promoted Tweet. The additional feature is that you’ll have a 'Follow' button directly inside the tweet on the right-hand-side. Step-By-Step  To create a Promoted Tweet ad with Tweets, follow these simple steps: To create a Promoted Tweet on our platform, navigate your Twi...

Creating Promoted Tweets

Introduction  A Promoted Tweet is a Twitter ad type which looks like a standard tweet. This ad type is used to reach a larger group of users who could be interested in your business and drive engagement from existing followers. You should use Promoted Tweets if you want to promote engaging content in order to drive website traffic and promote specif...

Creating Twitter Ads

Introduction In this article, we'll provide you with an introduction on how to create Twitter ads on the Marin Social platform. We will a well provide you with reference on how to create different ad types in particular. Step-By-Step To create an ad on Twitter, follow these simple steps: To create a Twitter ad on our platform, navigate your Twitter ...

Creating Unpublished Website Cards In Bulk

Introduction  Website Cards are a Twitter ad format commonly used to drive website conversions. With Website Cards, you can attach rich media like photos or videos, clear call-to-action links, and a URL to your tweets. In this article, we'll explain how to use the Bulk Creator to create multiple Unpublished Website Cards with ease. Step-By-Step  To ...

Managing Message Booster Rules

Introduction  Marin Social provides Twitter and Facebook support for managing auto-boost rules. Adding this support will help marketers achieve the following objectives: Automate content promotion based on engagement stats. Improve average engagement performance for promoted posts/tweets. Minimize budget spend by pausing low engaging promoted posts/...

Supported Twitter Calls To Action (CTAs)

Introduction The Marin Social platform offers a full range of support for Twitter ads, including a wide variety of Call to Action choices. These Calls to Action (CTAs) can be used to make your ads more appealing by providing a clear sense of direction to users. Below we'll provide a full list of CTAs supported by the platform.  Supported CTAs Here i...

Targeting And Bidding With Twitter Ads

Introduction TWITTER TARGETING There are a range of options that allow you to target specific audiences on Twitter. Select Locations Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. How To Use It Choose the locations that you wish to include. Tips When targeting cities/zipcodes, do no...

The "Awareness" Objective For Twitter

Introduction  Looking for ways to reach a broader audience? Amplify your Tweets using theAwareness objective for Twitter. This objective allows you to promote your existing or newly created tweets to reach a larger audience. Extend beyond the standard Tweet Engagement campaign by bidding on CPM, rather than Reach. Designed to be an Always-on Twitter...

The Audience Handles Clusters

Introduction  The Handles Cluster section is where you can manage all Twitter Handles Clusters. This is an exclusive Marin Social feature that allows you to create groups of Twitter @Handles to optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for feature campaigns. Accessing Handles Clusters To access Handl...

The Twitter Account Manager

Introduction Using the Account Manager, you can manage and link new Twitter Accounts to the Marin Social platform. Step-By-Step To link a new Twitter account to the platform, follow these steps: By clicking on the Add Twitter Account button, you will be redirected to the Twitter login account page. From here, enter your Twitter username and password...

The Twitter Campaign Dashboard

Introduction To be able to clearly and quickly analyze campaign performance, you should learn how to navigate the main Campaign dashboard. Here you can: Sort your campaigns by CPA, ROI, Spend, etc. Edit your daily budget, bid, creatives, target audiences and many other campaign elements. Note: Identify the main buttons that will help you efficiently...

The Twitter Message Booster Report

Introduction The Message Booster report is designed for community managers, including all relevant Twitter page stats. You can create a report for every page connected to your account. Simply choose the page from the drop-down menu.  External Access To grant external access to this report, select the language that you want the external access report...

Twitter Behavior Targeting

Introduction  Twitter Behavior Targeting is very similar to Facebook’s Partner Category targeting, as it makes use of third-party data to build audiences you can then target as normal. For example, you may want to direct your ads towards users who hold multiple credit cards, users with mortgages, and so on.  Twitter Behavior Targeting allows you to ...

Twitter Bid Types: Target, Automatic, Cost Per Install

Introduction  Along with the existing Twitter bid types, the Marin Social platform now offers support for the following Twitter bid types: Target Bidding: Using target bidding, you can specify a target cost you want to pay and the Twitter Ads platform will optimize your campaign for performance while staying within 20% of your target on a daily basi...

Twitter TV Targeting Update

Introduction  Twitter has now deprecated TV channel and genre targeting types. There will also be a change to TV show targeting. While it will still be possible to reach people that engage with a particular show, targeting audiences around a show's airing window will no longer be available. Bulk Creator & Mass Editor  In regards to TV targeting,...

The 'Create Tweet' Button In The Ad Creator Is Grayed Out

What Is The Issue? You may encounter an issue whereby the Create Tweet button In the Ad Creator is grayed out and you're unable to click on it.  What Causes The Issue? This issue is often due to the fact that a user doesn't have Administrator rights on this account. In order to create tweets via the API, your account must have Administrator rights. ...