Creating A Twitter Campaign


Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.).


To create a new Twitter campaign, follow the steps below:

  1. Navigate to the campaign setup page.
  2. Set up your lifetime budget.
  3. Set up general campaign configuration. 
    • Choose between the Standard Delivery Mode and the Accelerated Delivery Mode that will deliver more impressions in a shorter time period than Standard Delivery Mode.
    • Set up a daily/weekly/monthly or a cumulative AutoPause based on clicks, impressions, spend or Main KPI.

Written by Marketing @ Marin Software

Last published at: May 22nd, 2023