Ad Extensions
Ad extensions allow you to expand your ad with additional information, giving your prospective customers more reasons to choose your business. These might come in the form of additional links below your ad (Sitelinks) or a quick-and-easy way to call your business (Call extensions), but regardless of which extension you choose, they're all designed t...
Ad Rotation Options With Google
You can use Ad Serving (Ad Rotation) options within Google Ads (and the platform) to decide how you'd like your ads to show. Having this kind of control over ad rotation can help you optimize your campaign performance for the best possible return on investment. Just like Google Ads, our platform allows you to either Optimize or Do Not Optimize depen...
Target Impression Share/Rate strategies FAQ
With Google and Microsoft having sunset average position metrics, Target Impression Share/Rate strategies allow users to set an Impression Share / Rate bidding target for Google/Microsoft. Targets can be specified by device. FAQs What Is Changing? Advertisers looking for information about search ad positions will now need to rely on the five “promi...
Call Extensions
Call Extensions are handy add-ons to your ads that allow you to display a phone number beneath your creative. They’re particularly useful if you’re targeting mobile search because users can simply tap the number to call your business directly. You can view and sync Google Call Extensions from within Marin, but not create or edit them at this time. I...
Dynamic Keyword Insertion Using The {KeyWord} Parameter
Much like Google Ads, Microsoft Advertising supports the ability to insert the keywords that users have searched for dynamically by using its {KeyWord} parameter in ad Headlines and Descriptions. The parameter will format the inserted keyword based on the format of the parameter itself, as explained below. How To Use The {KeyWord} Parameter You can ...
Expanded Dynamic Search Ads For Microsoft Advertising
Expanded text ads are designed to maximize your brand's presence whenever your ad is served to a user. Longer headlines and description lines allow you to show a user more information about your business before they even click your ad. Now, the Expanded Text Ad format has also rolled out to Microsoft Advertising's Expanded Dynamic Search Ads (eDSA)...
Historical Quality Score
Quality Score (QS) is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high QS means that the publisher thinks your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low QS, on the other hand, means that your ads, keywords, and landing page proba...
URL By Match Type (Microsoft)
URL by Match Type is a functionality in use by Microsoft Advertising. Previously, Microsoft Advertising would only allow a keyword to have different bids for each match type and one URL. Now, similar to Google Ads, Microsoft Ads is enabling a keyword to have only one match type and bid. This means: Unique URLs by match type are now possible for AdCe...
Apple Search Ads
Apple Search Ads (ASA) offers a simple and efficient way to promote your mobile app in the App Store and help users discover your app on both iPhones and iPads. Apple estimates that 65% of app downloads come from a direct search in the App Store and that Search Ads offer an average conversion rate of 50%. With statistics like this, it only makes se...
Baidu Integrated Search Campaigns (整合型搜索推广)
Baidu upgraded Fengchao system to allow both PC and Mobile devices to be managed from the same search campaign, and automatically migrated all existing Fengchao campaigns to the new campaign format. For additional details, please see Baidu announcement at http://yingxiao.baidu.com/support/fc/?controller=news&page=1&nodeid=11737. New Function...
Counting Bytes And Characters In Baidu
Baidu counts byte rather than character. For example, Baidu counts 1 double-byte character (i.e. a Chinese character or punctuation) as 2 characters (字符) and 1 single-byte character (i.e. an English alphabet or punctuation) as 1 character (字符). Our ntegration with Baidu, on the other hand, counts character and not bytes. For example, Marin counts do...
Google Video Campaigns (YouTube)
Google's video campaigns allow you to reach your audience via YouTube and Google video partners. When you create a video campaign, you can choose a campaign goal, subtype, and ad formats that best suit your business. In this article, we'll walk you through the ad formats available through video campaigns as well as our Marin support. Video Ad Format...
Managing Yahoo! Japan Quicklinks Via Bulk Upload
Quicklinks are an Ad Extension supported by Yahoo! Japan which can be used to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. This article will explain how you can create, edit and delete your Quicklinks via the platform’s bulk upload functionality. Exportin...
Setting Up Tracking For Yahoo! Japan Creatives
Yahoo! Japan creatives need to utilize unique ID custom parameters for tracking since Yahoo! Japan does not support the use of a creative publisher ID like with Google and Microsoft. In addition, the process of adding new custom parameters for Yahoo! Japan requires the re-creation of creatives. The reason is due to a Yahoo! Japan limitation where ad...
Tracking Sitelink Conversions With Yahoo! Japan
Sitelinks are handy ad extensions that you can use to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. Sitelinks are typically only displayed below ads with higher-than-average CTR, position and quality score. For example, ads that feature branded terms or a ...
Yahoo! Japan Advanced URLs: Frequently Asked Questions
This article will provide answers to some of the most common questions we receive about the migration to Yahoo! Japan Advanced URLs. Frequently Asked Questions What Are Advanced URLs? Upgraded URLs allow advertisers to separate tracking parameters on URLs from a single string into smaller building blocks. These URL components show what part of the U...