Managing Yahoo! Japan Quicklinks Via Bulk Upload
Quicklinks are an Ad Extension supported by Yahoo! Japan which can be used to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. This article will explain how you can create, edit and delete your Quicklinks via the platform’s bulk upload functionality. Exportin...
Setting Up Tracking For Yahoo! Japan Creatives
Yahoo! Japan creatives need to utilize unique ID custom parameters for tracking since Yahoo! Japan does not support the use of a creative publisher ID like with Google and Microsoft. In addition, the process of adding new custom parameters for Yahoo! Japan requires the re-creation of creatives. The reason is due to a Yahoo! Japan limitation where ad...
Tracking Sitelink Conversions With Yahoo! Japan
Sitelinks are handy ad extensions that you can use to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. Sitelinks are typically only displayed below ads with higher-than-average CTR, position and quality score. For example, ads that feature branded terms or a ...
Yahoo! Japan Advanced URLs: Frequently Asked Questions
This article will provide answers to some of the most common questions we receive about the migration to Yahoo! Japan Advanced URLs. Frequently Asked Questions What Are Advanced URLs? Upgraded URLs allow advertisers to separate tracking parameters on URLs from a single string into smaller building blocks. These URL components show what part of the U...
Yahoo! Japan Advanced URLs: Self-Migration Guide
In mid-2016, Yahoo! Japan introduced Advanced URLs: a similar initiative to Google's Advanced URLs. The benefits for Yahoo! Japan advertisers are similar, allowing your campaigns to scale across large accounts and reduce or remove delays caused by editorial reviews. In this article, we'll walk you through the Yahoo! Japan Advanced URLs migration ste...
"Cannot Bulk Create Creative Of Type Text."
When trying to create Yahoo! Japan Sponsored Search creatives in the platform using a bulk sheet, you may encounter the following error message: "Cannot bulk create creative of type text." What Causes The Issue? This problem most commonly occurs when you try to create Yahoo! Japan creatives with the old text ad format, "Text" (single description l...
"Error: In Order To Update The Custom URL, Keywords Have To Be "APPROVED"
When editing keywords into Yahoo! Japan, you may encounter such an error message: Error: In order to update the Custom URL, keywords have to be "APPROVED" What Causes The Issue? This problem is most commonly caused by having objects with the status PENDING. This means that the objects are currently under Editorial Review in Yahoo! Japan. How To Fi...
YAHOO_JAPAN, INVALID_STRING_FORMAT
When posting creatives into Yahoo! Japan, you may encounter such an error message: Error: "YAHOO_JAPAN, INVALID_STRING_FORMAT adName:" What Causes The Issue? This problem is most likely caused by having the R Registration or ™ Trademark symbol in your creatives. More details on the restriction for the special characters and symbols is listed here...
“ApprovalStatus Of The Keyword Must Be APPROVED” (Yahoo! Japan Only)
When attempting to post changes to Yahoo! Japan via the platform’s Activity Log, the operation may fail and you could encounter the following error message: To update destinationUrl at keyword BiddableAdGroupCriterion, approvalStatus of the keyword must be "APPROVED". This message will likely be found within the failed task’s Activity ID (accessi...
Yahoo! Japan Quality Score Frequently Asked Questions
Below you'll find some of the most common questions we receive regarding Yahoo! JAPAN Quality Score and their answers. Note: Quality Score is called "Quality Index" in the Yahoo! Japan UI. Frequently Asked Questions Is The Quality Score Keyword Metric Supported For Yahoo! JAPAN? The Quality Score column in the Keywords grid shows the current qualit...