“Microsoft Advertising Minimum Bid For Match Type Is $X.XX” (Microsoft Ads Only)

When attempting to increase bids for Microsoft Advertising keywords (most commonly at the group level), you may encounter one of the following errors:

Microsoft Advertising minimum bid for broad match type is $0.05

 

Microsoft Advertising minimum bid for content match type is $0.05

 

Microsoft Advertising minimum bid for phrase match type is $0.05

 

What Causes The Issue?

The issue is either caused by something on the publisher’s side or within our platform. Our engineering team is actively working on a solution to the problem.

How To Fix The Issue

For the time being there is no fix for this problem; however we are working to fix it as quickly as possible. In the meantime you can make your changes within the Microsoft Advertising interface which should solve the problem.

Written by Marketing @ Marin Software

Last published at: June 29th, 2023