Google Account Limits

Google has certain account limits that apply to the number of objects (campaigns, groups, keywords, etc.) that can exist in a single account. We'll list each of these limits in the section below.

Google Account Limits

The limits are as follows:

  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 20,000 keywords per ad group
  • 300 display ads per ad group (includes image ads)
  • 50 text ads per ad group
  • 4 million keywords per account
  • 500 location targets per campaign
  • 500 excluded location targets per campaign

Important Notes

  • There are no longer standard and expanded accounts.
  • Currently, auto-rollover will create a new campaign when the original campaign contains 10,000 groups.

Written by Marketing @ Marin Software

Last published at: June 27th, 2023