“One Or More Of The Keyword Bid Amounts Are Greater Than The Ceiling Price” (Microsoft Ads Only)

When adding new Microsoft Advertising keywords through the platform in the bulk upload format, you may encounter the following error message:

One or more of the keyword bid amounts are greater than the ceiling price.


What Causes The Issue?

This error occurs when the new keyword added has a search bid/max CPC that is higher than the campaign's daily budget/daily cap.

How To Fix The Issue

To resolve this problem, follow these steps:

  1. Adjust either the daily cap at the campaign level, or the keyword's search bid, so that the daily budget is higher.
  2. Re-upload your bulk sheet.

The upload should now process normally without the error message.

Written by Marketing @ Marin Software

Last published at: June 29th, 2023