URL By Match Type (Microsoft)

URL by Match Type is a functionality in use by Microsoft Advertising. Previously, Microsoft Advertising would only allow a keyword to have different bids for each match type and one URL. Now, similar to Google Ads, Microsoft Ads is enabling a keyword to have only one match type and bid. This means:

  • Unique URLs by match type are now possible for AdCenter keywords
  • No need for the {MatchType} parameter in URL
  • It is now easier to pause or delete low-performing match types

Written by Marketing @ Marin Software

Last published at: June 27th, 2023