How To View Dynamic Search Ads In The Grid 

You can view your Dynamic Search Targets in the SmartGrid under the new Dynamic Targets sub-tab.

You can also view Dynamic Search Ads in either the main Creatives tab or on a per-group basis in the Creatives sub tab within a group. DSA’s have the Creative Type column header value of: Dynamic. From both of these views, you can create, edit, and delete a Dynamic Search Ad in the same manner as any other ad type.

How To Manage Dynamic Search Campaign Settings 

You can manage your Dynamic Search campaign settings in the platform. These settings can be managed in the Advanced Settings section of the campaign settings. From here, you can set a campaign as a Dynamic Campaign as well as specify the domain for dynamic targeting and language preference.

To create a dynamic campaign from scratch, you'll first need to create a regular search campaign in the platform, then enable the Dynamic Search Ads setting in the campaign’s Advanced Settings section.

Tracking Dynamic Search Ads 

Note: for Dynamic Search Ads, we recommend setting your tracking template at the campaign level or any level of the account hierarchy lower than account level. Because DSAs use 'keywordless' ads, account-level tracking templates can lead to attribution issues with keyword and match type Valuetrack parameters.

Dynamic Search Ads are supported by the platform's er and will inherit tracking template settings. However, because we recommend using the campaign-level tracking template, you will need to manually create a campaign-level template, otherwise, this template would be applied to all campaigns. 

We recommend manually creating a campaign-level template with just the creative parameter. To do this, you can use your account-level template as a starting, remove your other parameters (all except {creative}), and manually apply this at the campaign level. 

Note: While we recommend campaign-level templates created in this way, other parameters can be included in your template as long as the campaign-level tracking template has the keyword and match type removed (if just using Marin Tracker) or hard-coded if there's any connect mapping.

Note: If you're using autotagging to track your Dynamic Search Ads for Google, there is no additional tracking setup needed. 

Managing Dynamic Search Ads In Bulk 

To bulk add or bulk edit Dynamic Search Ads:

1. Click the Ads tab, then go to Upload in the top-right, above the grid.
2. Bulk upload the Dynamic Search Ads using the following headers:
   Account Campaign Group [Headline] [Description Line 1] [Description Line 2] [Creative Type] [Status] [Display URL] [Creative ID] [Custom Parameters] [Tracking Template] 
   Columns in square brackets are optional while columns without brackets are required. For the Creative Type column, upload the value as 'Dynamic.' The Creative ID column is used for edits only. 
3. You can upload either as a bulk file or directly in the bulk window.

Managing Dynamic Search Targets In Bulk 

To bulk add/edit Dynamic Targets, follow these steps:

1. Select  Upload in the top-right, above the grid, then choose Dynamic Targets from the top drop-down.  
2. From the upload pane, add your upload to the text box or upload your file. You can follow the instructions listed in our bulk uploads article here.
3. Bulk upload Dynamic Target using the following headers:
   1. Account 
   2. Campaign
   3. Group
   4. Dynamic Target ID: Required for edits
   5. [Condition1]: The available options are: CATEGORY, URL, PAGE_TITLE, PAGE_CONTENT
   6. [Value1]
   7. [Condition2]
   8. [Value2]
   9. [Condition3]
   10. [Value3]
   11. [Status]
   12. [Search Bid]
   13. [Unique ID]

Multi-Edit Support 

In addition to single and bulk edit support, the platform supports multi-edit of DSAs.