Shared Google Budgets

In Google Ads, you have the option to assign a daily budget to individual campaigns or use shared budgets to allocate your budget across multiple campaigns. 

In this article, we'll explore how you can manage shared budgets in Marin. 

Our Approach To Shared Google Budgets 

From Accounts  > Campaigns, use the Column Selector to add your Daily Budget column to the grid. This column will reflect the total shared budget for the campaigns that are a part of a single shared budget. This is also available from the Campaign Settings in the Budget field.

Please note: Bulk editing a shared budget will also affect all the campaigns linked to that budget.

While you can make changes to shared budgets in Marin, creating a shared budget and linking campaigns to it should be done in Google Ads. For more information see Google Ads Help.

How To Manage Shared Budgets In Marin 

While you can edit, sync, and push shared budgets in the same manner as individual daily budgets, there is currently no way to tell which campaigns are opted into a shared budget within the platform. However, if you wish to achieve this, you can use dimensions as a way of staying organized and grouping shared budget campaigns within Marin.

You can learn more about setting up and using dimensions from our dedicated article.

Note: we do not currently support multi-edit for shared budgets.

Written by Marketing @ Marin Software

Last published at: January 18th, 2024