"Error: No Target Currency Specified For Currency Conversion."

When attempting to link a new Google Ads account into the platform, you may encounter the following error: 

Error: No Target Currency Specified For Currency Conversion.


This error usually appears when accounts are not successfully linked to the publisher. You need to have at least one campaign in your Google Ads account to successfully link the account into Marin.

There are also two additional scenarios which may present the error above:

  • If incorrect account credentials are supplied. The solution is to enter valid credentials for the account.
  • If the Google account email address has not been verified. The solution is to verify the email via Google Ads before linking.

What Causes The Issue?

When linking an Google Ads account into the platform, we need the account’s currency and time zone settings to be set up beforehand, which is why you must create at least one campaign in order to successfully sync all campaigns within that account into our application. Due to an interim change on Google’s end, the time zone and currency information is not available at the Google Ads account level for now; so we need to pull these settings from campaign(s) within the account.

If the Google Ads account is brand new and there are active campaigns set up, our system will not be able to find the currency and time zone information, and the linking attempt will fail.

How To Fix The Issue

To fix the problem, you can create a dummy/new campaign within Google Ads and then return to the application and complete the linking process.

Note: Please do not delete the dummy campaign once the linking process is completed.

  1. From Accounts > Publishers, click on Manage Accounts and then edit the Google publisher account that is invalid due to the earlier error message above.
  2. When you edit the campaign's settings, it will automatically refresh and the error message will disappear.
  3. Our system will pull in the newly created campaign and the currency and time zone settings associated with it; and you will see the campaigns listed at the bottom of the page which you can select, then click Link and finally Save.

Written by Marketing @ Marin Software

Last published at: December 15th, 2023