Apple Search Ads
Apple Search Ads (ASA) offers a simple and efficient way to promote your mobile app in the App Store and help users discover your app on both iPhones and iPads. Apple estimates that 65% of app downloads come from a direct search in the App Store and that Search Ads offer an average conversion rate of 50%. With statistics like this, it only makes se...
Baidu Integrated Search Campaigns (整合型搜索推广)
Baidu upgraded Fengchao system to allow both PC and Mobile devices to be managed from the same search campaign, and automatically migrated all existing Fengchao campaigns to the new campaign format. For additional details, please see Baidu announcement at http://yingxiao.baidu.com/support/fc/?controller=news&page=1&nodeid=11737. New Function...
Counting Bytes And Characters In Baidu
Baidu counts byte rather than character. For example, Baidu counts 1 double-byte character (i.e. a Chinese character or punctuation) as 2 characters (字符) and 1 single-byte character (i.e. an English alphabet or punctuation) as 1 character (字符). Our ntegration with Baidu, on the other hand, counts character and not bytes. For example, Marin counts do...
Google Video Campaigns (YouTube)
Google's video campaigns allow you to reach your audience via YouTube and Google video partners. When you create a video campaign, you can choose a campaign goal, subtype, and ad formats that best suit your business. In this article, we'll walk you through the ad formats available through video campaigns as well as our Marin support. Video Ad Format...
LinkedIn is perhaps best known as the social media website for professional networking, allowing users to promote their work, connect with others within their industries, and find, post, or promote job opportunities. Advertising on LinkedIn is designed to help advertisers reach customers who are ready to do business and can be used to generate lead...
Linking Yandex Accounts
If you'd like to link your Yandex accounts into the Marin Search platform, you can follow the steps listed below. If you'd like to learn more about our platform support for Yandex, please check out our dedicated article. Note: Please reach out to your platform representative prior to linking in Yandex accounts. How To Link Yandex Into Marin Step 1 ...
Perfect Audience Overview
Perfect Audience is one of the latest additions to the Marin family. It is a powerful remarketing platform that can help you target your online ads at the right people in just the right way via Display advertising. No matter where your potential customers first interact with your advertising, Perfect Audience allows you to make sure you don't los...
You may know Pinterest best as an image sharing site and the home of your favorite home inspiration ideas, recipes, and fashion goals, but Pinterest is also home to a burgeoning advertising platform that allows marketers to reach users who are already seeking the very thing they have to offer. Pinterest boasts costs per conversion that are 2.3 times...
Gemini Support
Gemini is a marketplace for mobile search and native advertising on Verizon’s owned and syndicated properties. With the performance and ease of search, combined with the scale and innovative canvas of native advertising, Gemini can deliver greater impact and performance for your business and brand. The platform supports syncing down Search, Native, ...
Yandex Support
The following functionality is currently available for Yandex: Nightly cost reporting at the keyword and creative level. Revenue integration support for revenue upload (Yandex Metrika, DFA and Atlas). Note: Revenue reporting for Yandex is not supported for Marin Tracker and Google Analytics just yet. Marin Bidding support for Yandex keywords. URL Bu...
Remarketing Overview
In this article, we'll explain some of the basics of remarketing, as well as recommend further reading within the Marin help center so that you can start using it with your campaigns. What Is Remarketing? It's a fact that the vast majority of users will leave a website without converting (for example, making a purchase). What remarketing does is to...
Snapchat
Snapchat is a multimedia instant messaging app that is perhaps best known for pictures and messages that are available to users for a limited time before they disappear. Snapchat Ads offers businesses an opportunity to reach prospective customers with full-screen digital ads that are meant to inspire action from users across the globe. According to ...
Tagging Your Yandex Creative URLs
In order to track revenue at the keyword level using the platform and your Yandex publisher account, all creative URLs for Yandex need to be tagged with the following: http://www.example.com?ext_id={Phrase_id}&creative={Ad_id} How To Set Up URL Tagging You can set up the URL Builder and URL Autocorrect to have the platform automatically fix and...
TikTok
You may know TikTok best as the home of the latest viral dance trends, lifehacks, and reaction videos, but TikTok is also home to a rapidly-growing advertising platform that allows marketers to create video ads and target relevant users. It is estimated that 40% of the users on TikTok are not on the Facebook or Instagram platform, allowing brands to...
Understanding Baidu Match Types
The publisher Baidu offers the following match types Exact Broad Phrase (with the follow sub-phrase match types) Phrase-synonym Phrase-core Phrase-exact Note: Currently, Marin do not support sub-phrase match types. When creating a Baidu keyword with Phrase match type, it will default to Phrase-synonym. Negative Keyword Match Types Baidu supports the...
Understanding Baidu's Approach To Duplicate Keywords In A Group
Baidu does not allow duplicate keywords within the same Group, even if match types are different. Additional Information About Duplicate Keywords Same keywords with same or different match types are not allowed in the same Group. Same keywords with same or different match types are allowed in the same Campaign, as long as they are in different Group...
Baidu Sitelinks
The following options are available when working with Baidu sitelinks in the platform: Sync And View Sitelinks On Accounts > Ads tab, select the Ad Extensions sub-tab On this tab, users can see sitelinks and details including URL and Device settings (mobile/desktop) Create Report button creates a CSV file of associated sitelinks Bulk Upload Sitel...
Yahoo DSP
Yahoo Demand Side Platform (DSP) is a publisher that allows you to programmatically monitor, create, and manage advertising campaigns. This gives you all of the benefits of a walled garden, with the neutrality and transparency of an independent DSP, helping you connect the dots in a cookieless world and beyond. Support Marin currently supports rep...
Baidu
This article will outline the support offered by the Marin platform for Baidu. Supported Functions Marin currently supports the following features for Baidu publisher accounts: Accounts Sponsored Search Only Campaigns Create campaign Edit Campaign Name Mobile Bid Adjustment Daily Budget Ad Rotation Ad Scheduling Geo-Targeting Negative Keywords Dev...
Baidu Error "Keyword Conflicts With Existing Keywords"
After bulk uploading new keywords to Baidu, you may see the following error message in the activity log: Baidu Error: Keyword conflicts with existing keywords What Causes The Issue? This error message may appear due to one of the following reasons. The affected keyword may already exist in Baidu's UI, but has not been synced to the platform. Baidu...
Baidu Error “You Do Not Have Enough Quota”
Baidu assigns a quota to each account. When a new account is created, this error message may appear in both the Baidu application and the Marin platform: Error: You do not have enough quota What Causes The Issue? The Quota is related to your client account information in Baidu. You can read more about the Baidu API Quota by clicking here. How To ...
Missing Data For Yandex Remarketing Campaigns
You may notice that you are unable to access any data (such as impressions, clicks, and so on) for your Yandex Remarketing Campaigns within the Marin platform. What Causes The Issue? At the present time, Marin does not support the Yandex Remarketing campaign type. While Marin does support Yandex campaigns, this specific type requires a keyword_ID, ...
Uploading New Creatives To Baidu Fails
When uploading new creatives to Baidu, you may encounter an error message such as this: Baidu Error: Creative description2 triggers blacklist What Causes The Issue? This is most likely caused by Baidu rejecting these creatives due to blacklist content that resides in Description Line 2 (or whichever field is mentioned in this error). How To Fix Th...
Yahoo Error "Books Not Closed For YahooClientAccount"
What Is The Error? When working with Yahoo, you might experience the following error: Error: Books not closed for YahooClientAccount When Does This Error Appear? Yahoo cost reports fail to populate in your account and you cannot see your account data. Why This Error Occurred Yahoo does not have the data ready and therefore the application cannot g...
Yahoo Error "Your Submission Has Been Rejected"
When working with Yahoo, you might experience the following error: Error: Your submission has been rejected When Does This Error Appear This error occurs when you upload creatives to a Yahoo publisher account. Why This Error Occurred This error occurs because Yahoo has policies to regulate the creatives submissions. Different policies can cause th...
Yahoo Error “Canonical Search Text Is Not Unique”
The system returns this error in the following scenarios: User uploads the same Yahoo keyword but in 2 match types – system will post one match type and reject the other. User has keyword ‘creation date’ in the Yahoo account and attempts to add 'date creation' but the upload fails. User tries to upload a plural or singular version of an existing key...
Uploading New Keywords To Baidu Fails
When uploading new keywords to Baidu, you may encounter the error message: Incorrect publisher insertion parameters. What Causes The Issue? This is most likely caused by the parameters in the URL Builder for Baidu containing unsupported parameters. How To Fix The Issue Check the URL Builder parameters for Baidu to see if these contain unsupported ...
Taboola
Taboola is a content discovery and native advertising platform that helps publishers and advertisers promote their content and reach their target audience. It uses machine learning algorithms to recommend personalized content to usesrs based on their browsing history and interests. Taboola's network of publishers includes some of the world's larges...