In Google Ads and Microsoft Advertising, you have the option to assign a daily budget to individual campaigns or use shared budgets to allocate your budget across multiple campaigns.
In this article, we'll explore how you can manage shared budgets in Marin.
Our Approach To Shared Budgets
From Accounts > Campaigns, use the Column Selector to add your Daily Budget and Shared Budget columns to the grid. If a campaign is in a shared budget, the daily budget column will reflect the total shared budget for the campaigns that are a part of a single shared budget. This is also available from the Campaign Settings in the Budget field.
Please note: Bulk editing a shared budget will also affect all the campaigns linked to that budget.
While you can make changes to shared budgets in Marin, creating a shared budget and linking campaigns to it should be done in the publishers.
How To Manage Shared Budgets In Marin
For Google, Marin supports editing, syncing, and pushing shared budgets in the same manner as individual daily budgets.
For Microsoft, Marin supports syncing shared budgets. Editing and pushing are targeted for end of Q4 2024 release.
Note: we do not currently support multi-edit for shared budgets.