Understanding Baidu Match Types

The publisher Baidu offers the following match types

  • Exact
  • Broad
  • Phrase (with the follow sub-phrase match types)
    • Phrase-synonym
    • Phrase-core
    • Phrase-exact

Note: Currently, Marin do not support sub-phrase match types. When creating a Baidu keyword with Phrase match type, it will default to Phrase-synonym.

Negative Keyword Match Types

Baidu supports the following match types for Negative Keywords:

  • Exact: Supported at both Campaign and Group level
  • Phrase: Supported at both Campaign and Group level

Additional Information

For further information, please refer to this official Baidu documentation.

Written by Marketing @ Marin Software

Last published at: June 27th, 2023