Viewing Google Conversion Types

You are able to view any of your Google Conversion Types in the platform. With this handy feature, you can see and edit existing Google conversion types, create new conversion types and copy the tracking snippet.

The following conversion types can be viewed in the platform:

  • Website
  • App downloads
  • In-app purchases
  • Phone calls

Please note that this feature only includes the management of Google conversion types and does not include reporting. We continue to only report on total Google conversions.


You can view Conversion Types by following these steps:

  1. Click the Admin link in the upper-right corner of the platform
  2. Navigate to the Revenue sub-tab,
  3. In the Revenue Settings menu on the left, click URL Builder, then select Revenue at the top of the window that appears.  

Following are some key points about this screen:

  • A drop-down menu allows users to select different PCAs.
  • To edit, users can click the 'pencil' icon and a menu opens showing settings for that conversion type.
  • To create a conversion type, users click the New button and a similar menu shows to adjust the conversion type and its settings. Once saved, new conversions will be shown at the bottom of the list
  • For new or existing Google conversions, users can click the 'snippet' icon and a new pop-up will provide instructions as to where to install the snippet on their site. 

Additional Information

For reference, in Google UI, this is under Tools > Conversions:

Written by Marketing @ Marin Software

Last published at: June 27th, 2023