Microsoft Audience Ads

You can expand the scope of existing search campaigns to reach the audience of and other publishers, without creating new ads or campaign types.

Through existing Search campaigns, users will manage a bid modifier that ranges from -100% to +900% with a default value of 0. Setting to -100% will disable audience ads from serving.

Note: Marin does not yet support Microsoft Audience campaign types.

Marin Support For Microsoft Audience Ads 

The following support is available for Microsoft Audience Ads:

  • Native Bid Adjustment: Available at the campaign level and ranges from -100% to +900%. This is Marin's version of Microsoft Advertising's "Audience Bid Adjustment" and works in the same way.
    You can view and edit Native Bid Adjustments in the Campaign settings page. In the Navigation Bar, click Accounts > Campaigns, hover over the campaign you'd like to see settings for until the Three dots icon appears, then click the icon. From the drop-down, select SettingsThis will open your campaign settings in a new tab. 
  • View Native Bid Adjustments: Use the Column Selector to add the Native Bid Adjustment column to the grid.
  • Manage in bulk: Microsoft Audience Ads can be managed just as any other campaign setting via Campaigns or with a dedicated column in your bulksheet.
  • Audience Ad Reporting: Simply filter for Microsoft publisher accounts and the relevant campaigns, then create a report like usual.

Note: If you'd like to have Microsoft Audience Ads enabled for your Marin client account, please contact our Customer Support team.

Written by Marketing @ Marin Software

Last published at: December 6th, 2023