The Advanced Learning Hub
Marin Social is designed to meet your unique business needs. With that in mind, we’ve created our Advanced Learning Hub to guide you through some of the platform’s more advanced features. This is where you can really dig deep to discover how the platform can help you meet your business goals and objectives. Here's how it works: Take a look through t...
Marin Social Onboarding
Are you ready to simplify and amplify your social marketing efforts using Marin Social? Well, you've come to the right place! Make a selection below or click Start above to launch your training. Note: We recommend watching all training videos in full screen mode for optimal viewing....
The Marin Social Configuration Menu
Using the Marin Social Configuration menu, you can make changes to platform user access, configure tracking pixels, archive campaigns as well as complete many other platform tasks. You'll find the Configuration menu in the upper-right of the Marin Social platform. Features The Configuration menu allows you to manage the following ar...
The Marin Social Action Menu
The Action Menu allows you to manage and optimize campaigns more efficiently. Available Actions Below you will find a detailed list of the various actions available within the platform, and their use cases. Add new campaigns to the existing Media Plan. Change the Facebook status. To learn more about status, please go to the article Das...
The Marin Social View Builder
The Marin Social View Builder allows you to set up, follow, analyze and optimize any of your actively running campaigns. You can choose from a selection of different categories in order to find the column headings and metrics that will be most useful to you, then add these to the main campaign grid. In this way, you're able to optimiz...
Delivery Status For Marin Social
Marin Social's Delivery Status gives you at-a-glance information on the status of your campaigns, ad sets, or ads. You'll find the two relevant columns in the Marin Social grid: Status and Delivery Status. Below we'll explain Delivery Status in more detail, outline the possible values for each column, and explain how you can use it to...
The Marin Social User Manager
The User Manager section is where you can manage Marin Social platform user access. You are able to create, delete or disable platform logins. In this article, we'll show you how easy it is to manage users in the Marin Social platform. Roles There are three different available roleswithin the Marin Social platform: Admin Community Man...
Email Notification Configuration
Admin users have the ability to control who sees email notifications from the Marin Social platform. This feature is especially useful for agencies with numerous users. With a simple toggle switch, either On (to receive the notifications) or Off, you can determine whether a specific user receives email notifications such as expired acc...
Facebook Import For Marin Social
You can now import your Facebook campaigns into the Marin Social platform and take full advantage of powerful features such as automated rules, third-party revenue and conversion tracking and reporting, as well as campaign management such as cloning, mass edition, and bulk creation. Getting Started There are two ways you can import th...
Bi-Directional Publisher Sync In Marin Social
Marin Social is designed to make managing your campaigns as effortless as possible -- and this includes the way it syncs your campaign data with publishers like Facebook. Whether you make changes in Marin Social or on Facebook itself, we know it's important to see these changes reflected on both sides -- without having to spend too muc...
Download From Publisher AKA Refresh
In order to add more value to our advertisers, Marin Social now offers the ability to import your campaigns on a one-off basis from the Facebook publisher. This adds tremendous value by allowing you to leverage the platform’s innovative and performance-enhancing features. You can now manage your campaigns with more confidence by bringin...
Creating A Facebook Media Plan
The Media Plan level is directly below the Advertiser level in the Marin Social organizational hierarchy (Advertiser > Media Plan > Campaign > Ad Set > Ad). Media Plans serve as folders which house campaigns. You might want to create a distinct Media Plan for each quarter, season, product line, etc. In this article, we'll s...
Creating A Facebook Campaign
Before creating ads with your Facebook account in Marin Social, you will need to create a campaign. Campaigns are composed of one of more Ad Sets which contain themselves one or more Ads. When creating a new campaign, you will be able to specify the budget, date range, scheduling options, optimization rules and other campaign criteria....
Creating Facebook Ads In Marin Social
After creating a Facebook campaign in the Marin Social platform, you'll next need to create some ads. Facebook ads in the Marin Social platform have the following components: Message Title Description Call to Action button Caption Step-By-Step First, navigate to the Advertiser for which you’d like to create Facebook ads. Next, click i...
Dynamic Ads In Marin Social
Marin Social offers full support for Facebook's Dynamic Ads. This ad type helps you promote highly relevant products to the users browsing the product catalog on your website or mobile app using remarketing. Dynamic Ads themselves look identical to single image or carousel ads on Facebook, but rather than individually creating an ad fo...
Creating A Twitter Media Plan
As with a Facebook Media Plan, you will need to choose an objective for your different campaigns. This choice will directly impact the Media Plan Main KPI measured by the platform. Note: Go through the Media Plan creation process carefully as you will be choosing key elements for campaign success (notes, auto-pause limits, optimization...
Creating A Twitter Campaign
Once you have created your Twitter Media Plan, you can create campaigns using different targeting and campaign elements (bidding options, target audience, creatives, etc.). Step-By-Step To create a new Twitter campaign, follow the steps below: Navigate to the campaign setup page. Set up your lifetime budget. Set up general campaign conf...
Creating Twitter Ads
In this article, we'll provide you with an introduction on how to create Twitter ads on the Marin Social platform. We will a well provide you with reference on how to create different ad types in particular. Step-By-Step To create an ad on Twitter, follow these simple steps: To create a Twitter ad on our platform, navigate your Twitter ...
Supported Twitter Calls To Action (CTAs)
The Marin Social platform offers a full range of support for Twitter ads, including a wide variety of Call to Action choices. These Calls to Action (CTAs) can be used to make your ads more appealing by providing a clear sense of direction to users. Below we'll provide a full list of CTAs supported by the platform. Supported CTAs Here i...
Instagram Ads With Marin Social
The Marin Social platform supports the creation and management of Instagram ads. By implementing Instagram ads to supplement your existing Facebook efforts, you will be able reach and engage with new, highly engaged customers. Step-By-Step To start creating Instagram ads using the Marin Socialplatform, follow the steps below. Please...
Instagram Stories Ads For Marin Social
Stories are becoming one of the most popular forms of social engagement, giving you as an advertiser immediate at-a-glance access to a broad range of audiences. Instagram Stories are a content format which deliver quick snapshots of image or video content to users from both profiles they follow and brands or advertisers. Instagram offe...
The Marin Social Audience Manager
The Audience Manager allows you to create new targeting options and view existing ones, according to the advertiser you have selected. Setting Up A New Audience You can set up a new Audience in a few simple steps, as follows: To access, click on Audience in the black upper bar of the screen, and then click Audience Manager. Next, cli...
Facebook Ad Targeting Overview
Facebook offers rich and granular targeting opportunities. Here you’ll find an overview of the various targeting options for your ads. Certain targeting criteria have a Split feature that enables you to automatically split the different targeting options. For example, if you choose to 'split' a campaign based on gender, Marin Social wi...
Facebook Custom Audiences In Marin Social
A Facebook Custom Audience is a type of audience you can create which is made up of your existing customers. Once created, you can target ads to your Custom Audience. Note: Saved Custom Audiences created in Facebook cannot currently be imported into Marin Social. There are a number of different types of Facebook Custom Audiences that yo...
Website Custom Audiences For Facebook
Website Custom Audiences (WCA) introduces additional flexibility when creating custom audiences for Facebook with Marin Social. Specifically, website custom audiences adds the ability to create targeting rules based upon aggregate behavior, device type, and dynamic date. Facebook describes WCAs as adding "intensity of signal" to WCA. A...
Location Cluster For Facebook
Location Cluster for Facebook allow you to create clusters of users based on specific locations/countries/cities, then leverage them in your campaigns. Step-By-Step To create a new Location Cluster, follow these simple steps: First, navigate to an existing Media Plan. Click the Audience drop-down menu, then select Location Clusters. ...
The Audience Handles Clusters
The Handles Cluster section is where you can manage all Twitter Handles Clusters. This is an exclusive Marin Social feature that allows you to create groups of Twitter @Handles to optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for feature campaigns. Accessing Handles Clusters To access Handl...
The Audience Keywords Cluster
The Keywords Cluster section is where you can manage all Keyword Clusters used in your campaigns. This is an exclusive Marin Social feature that allows you to create a group of Twitter Keywords and optimize your targeting. Once you have created a Cluster for one campaign, you can reuse it for future campaigns. Creating A Cluster Click o...
The Marin Social Asset Manager
The Marin Social Asset Manager allows you to quickly and easily manage your rich-media content to be used in ads, including both images and videos. You can access the Marin Social File Manager (outside of the Ads Creation workflow) anytime by simply clicking Config > Asset Manager. How It Works In previous versions of Marin Social...
The Marin Social Archive Manager
The Archive Manager is where you can find and stock Advertisers, Media Plans and Campaigns that are no longer active. Archived Media Plans and Campaigns are stored in the Archive Manager. You can unarchive Media Plans/Campaigns or access the reporting interface using this tab. Please note that using the Archive function for an Advertis...
Move Campaigns Between Media Plans
Historically, campaigns were locked to a single Media Plan once they were created. Since moving to flexible media plans, allowing for multiple campaign objective per media plan, clients have asked for increased flexibility around managing campaigns together per marketing goals, not publisher objective. Therefore, we have made changes t...
Duplication (Marin Social)
Marin Social is dedicated to providing a best-in-class campaign management tool for our advertisers. Our Duplication feature allows advertisers to duplicate their campaigns, ad sets, or ads at scale. This allows advertisers to quickly launch campaigns, ad sets, or ads, especially the ones that are working best for their marketing and ad...
Message Booster [Marin Social]
Message Booster streamlines Community Management (CM) processes by allowing for quick and easy boosting of organic content. It provides the following key features: Fast and simple interface Community engagement data & insights Management of several pages / accounts on a single interface Budget capping and other security safeguards A...
Creating Custom Audiences For The Message Booster
Creating Custom Audiences for the Marin Social Message Booster allows you to boost posts automatically based on an existing audience. Step-By-Step To get started, navigate to the Message Booster by selecting Message Booster in the right-hand side navigation. Click on the Audience Manager button. Next, click on the Create Audience butto...
Managing Message Booster Rules
Marin Social provides Twitter and Facebook support for managing auto-boost rules. Adding this support will help marketers achieve the following objectives: Automate content promotion based on engagement stats. Improve average engagement performance for promoted posts/tweets. Minimize budget spend by pausing low engaging promoted posts/...
The Message Booster Report
You can use the Message Booster Report available in Marin Social to see the reach, engagement levels and negative feedback for each of your posts. This can give you valuable insights that help you improve your campaigns. Step-By-Step Here's how to use the Message Booster Report in a few easy steps: From the drop-down menu, choose the p...
The Marin Social Mass Editor
With the Mass Editor, you can make changes in bulk to ads that have already been created, even if they are in different campaigns. This is an extremely useful tool because it lets you change elements of your running ads, such as title, body, URL, targeting, etc. Step-By-Step Using the Mass Editor is easy. In the following steps, we'll...
Find And Replace In The Mass Editor
The Mass Editor for Marin Social was designed to help you make bulk changes to your social campaigns in a way that's straightforward, simple, and -- most importantly -- fast. Whether you want to update a line in your creatives or tweak your targeting, the Mass Editor can really help. With a view to making your campaign management as ea...
The Product Set Splitter
The Product Set Splitter allows you to quickly create product sets in bulk, all at once. This will save a lot of time testing out which products are winners and losers. Ready to learn more? Step-By-Step To begin, click on Create New in step 1 of the Dynamic Ads Wizard, then select Multiple. Next, click on Create in the Product Sets ac...
Reporting In Marin Social
You can generate reports on an Advertiser, Media Plan or Campaign level. Advertiser level: After selecting the desired Advertiser, click Reporting on the left-side tool bar. Reports will include information for all Media Plans under the selected Advertiser. Media Plan level: After selecting the desired Advertiser and the Media Plan, cli...
Using Charts In Marin Social Reports
With Marin Social's charts, you can view your best and worst performing ads based on different KPIs. See which ads generated the most impressions, clicks, leads, etc. Which ad has the best click through rate, number of conversions, etc. Step-By-Step You can create charts quickly and easily with Marin Social. To do so, follow these step...
Using Reporting Diagrams In Marin Social
The Diagrams tool is a great way to visually cross-analyze campaign performance. You'll find a link to the tool in the main navigation at the top of the platform. Step-By-Step To create a report using the Diagrams tool, follow these steps: Click Diagrams in the main navigation. Select a Time Period. Choose the metrics you would like ou...
Pivot Table Reporting In Marin Social
Pivot Tables are one of the most powerful features, allowing you to build granular reporting to your requirements. Step-By-Step To create a pivot table report in the Marin Social platform, follow these steps: To begin, choose a Time Period. Determine your Pivot criteria. You can choose up to 4 criteria. Date: Campaign start date. Campai...
Reporting Templates In Marin Social
The Config tab allows you to create a reporting template based on main campaign KPIs (key performance indicators). You'll find the Config tab in the upper-right corner of the screen. Step-By-Step Reporting a new Report Template in Marin Social is easy. Here's how to do just that in a few easy steps: Navigate to the Config tab. Click Cr...
Revenue Reporting With Marin Social
The Marin Social platform allows you to share revenue statistics with your client or manager. External Access To share a link with an external user: Select the language you want the postponement external access to appear in. Choose the Time Period of the deferral. Here you will also find your daily and monthly spend: The 'View By' Opt...
Reach & Frequency Overview
Marin Social offers full support for Facebook's Reach & Frequency campaign type. By using a Reach & Frequency (R&F) campaign, you'll be able to plan (and predict) the delivery, cost and reach of your campaigns in all-new ways. In this article, we'll provide a full overview of platform support for the Facebook R&F campaig...
Time Analysis In Reports
The Time Analysis tab allows you to analyze your campaign performance over a given period of time. You can also evaluate best performing time slots, which is extremely useful for determining whether Custom Scheduling is a suitable strategy for your campaigns. To access the Time Analysis: Go to the Campaign level. Select the campaign. Cl...
Bid Management Rules In Marin Social
The ability to create and implement Bid Management Rules is an exclusive Marin Social feature that helps you drive and optimize your Main Campaign KPI. Step-By-Step To create a new rule in Marin Social, follow these steps: Click on Config. Select Rules from the drop-down menu. Name your rule. Include details so that you can easily fin...
Managing Rules In Marin
The Social section of Marin allows you to set custom bidding rules. Marin Rules is an automated approach to bidding on Meta that's more customizable than the automated bidding that the publisher offers. Rules automate bid changes and can be triggered based on number of clicks, time frame, or money spent. Using rules in the Marin Social...
Setting Up Bidding & Budget For Your Facebook Ads
Marin Social offers a range of options for setting both your campaign budget and enabling Facebook bidding. We'll explore these options in this article. Budget By default, when creating new ads, your total campaign budget will be re-allocated in order to dedicate some of that budget to your new ads. You can also choose to add extra bu...
Targeting And Bidding With Twitter Ads
TWITTER TARGETING There are a range of options that allow you to target specific audiences on Twitter. Select Locations Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. How To Use It Choose the locations that you wish to include. Tips When targeting cities/zipcodes, do no...
The Marin Social Facebook Tracking Pixel
Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your ads for success. By placing a pixel on all of the key pages of your website, such as checkout pages, add to cart pages, or registration pages, you’ll be able to know how many people complete conversion actions and ide...
Configuring The Marin Social Twitter Tracking Pixel
Tracking pixels enable you to measure your cost per acquisition and return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Set up conversion tracking on your website to analyze, compare, and optimize your direct response campaigns. If you want to track the conversions that happen on ...
Dynamic URL Tags For Marin Social
URL parameters can help you understand the effectiveness of your ads. For example, you can identify where your traffic is coming from (which ad) or which Facebook audience is driving conversions. Dynamic Tags allow you to automate your tracking by using macros to populate your parameters based on ad id, audience name, and placements jus...
URL Redirects In Marin Social
The Marin Social platform fully supports redirect URL configuration at the Media Plan level. This is very useful if you use third-party tracking systems to build redirect URLs for both Twitter and Facebook link ads. Note that in order for the redirect URL to work correctly, you'll need to use the landing page URL parameter {lpurl}. This...
App Metrics Definitions For Facebook
In this article, we'll define some of the key app metrics for Facebook accounts in Marin Social. App Metrics In the table below you'll find definitions for the most commonly used app metrics. Name Definition App install App installs are counted as the number of times your app was installed within 24 hours of the ad being served, or wit...
General Metrics Definitions For Facebook
In this article, we'll define some of the general metrics for Facebook accounts in Marin Social. Metrics In the table below you'll find definitions for the most commonly used general Facebook metrics. CP Main KPI Cost per main Key Performance Indicator: cost you are paying for each action you have designated as your KPI CPE Cost per en...