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Campaign Management

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The Marin Social Asset Manager

Introduction  The Marin Social Asset Manager allows you to quickly and easily manage your rich-media content to be used in ads, including both images and videos. You can access the Marin Social File Manager (outside of the Ads Creation workflow) anytime by simply clicking Config > Asset Manager.  How It Works  In previous versions of Marin Social...

Last updated: June 1st, 2023 by Marketing @ Marin Software

The Marin Social Archive Manager

Introduction  The Archive Manager is where you can find and stock Advertisers, Media Plans and Campaigns that are no longer active. Archived Media Plans and Campaigns are stored in the Archive Manager. You can unarchive Media Plans/Campaigns or access the reporting interface using this tab. Please note that using the Archive function for an Advertis...

Last updated: December 7th, 2023 by Marketing @ Marin Software

Move Campaigns Between Media Plans

Introduction  Historically, campaigns were locked to a single Media Plan once they were created. Since moving to flexible media plans, allowing for multiple campaign objective per media plan, clients have asked for increased flexibility around managing campaigns together per marketing goals, not publisher objective. Therefore, we have made changes t...

Last updated: June 1st, 2023 by Marketing @ Marin Software

Duplication (Marin Social)

Introduction Marin Social is dedicated to providing a best-in-class campaign management tool for our advertisers. Our Duplication feature allows advertisers to duplicate their campaigns, ad sets, or ads at scale. This allows advertisers to quickly launch campaigns, ad sets, or ads, especially the ones that are working best for their marketing and ad...

Last updated: June 12th, 2023 by Marketing @ Marin Software

Adding Ad Sets To Existing Campaigns

Introduction  After creating a Facebook campaign in Marin Social and letting it run for a while, you might want to add additional ad sets. Step-By-Step  New ad sets are created in the same step as ad creation and can be added from either the campaign or ad set level.  From The Ad Set Level  To get started, go to the Campaign level and click on the n...

Last updated: June 1st, 2023 by Marketing @ Marin Software

Preview Links Overview

Introduction Preview Links help you get an idea of what your creatives (ads) will look like before uploading them to Facebook. Depending on the way you manage your campaigns, Preview Links can be an invaluable tool. With that in mind, please bear in mind the following notes:  If you are an agency, you can generate Preview Links and send them to the ...

Last updated: June 1st, 2023 by Marketing @ Marin Software

Marin Social Naming Conventions

Introduction  When managing your campaigns, ad sets, and ads, manually defining names can be a tedious and time-consuming process. In order to alleviate this pain for the marketer, the Marin Social platform provides a powerful feature that allows you to define your ad set and ad naming convention with the option of utilizing macros that can be dynam...

Last updated: September 10th, 2024 by Marketing @ Marin Software

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