The Marin Social Facebook Tracking Pixel
Introduction Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your ads for success. By placing a pixel on all of the key pages of your website, such as checkout pages, add to cart pages, or registration pages, you’ll be able to know how many people complete conversion actions and ide...
Configuring The Marin Social Twitter Tracking Pixel
Introduction Tracking pixels enable you to measure your cost per acquisition and return on investment by tracking the actions users take after viewing or engaging with your ads on Twitter. Set up conversion tracking on your website to analyze, compare, and optimize your direct response campaigns. If you want to track the conversions that happen on ...
Dynamic URL Tags For Marin Social
Introduction URL parameters can help you understand the effectiveness of your ads. For example, you can identify where your traffic is coming from (which ad) or which Facebook audience is driving conversions. Dynamic Tags allow you to automate your tracking by using macros to populate your parameters based on ad id, audience name, and placements jus...
URL Redirects In Marin Social
Introduction The Marin Social platform fully supports redirect URL configuration at the Media Plan level. This is very useful if you use third-party tracking systems to build redirect URLs for both Twitter and Facebook link ads. Note that in order for the redirect URL to work correctly, you'll need to use the landing page URL parameter {lpurl}. This...
Third Party Tracking
Introduction We always recommend implementing a third party tracker for mobile app install ads. By integrating a third party tracker, you are able to track specific events throughout the customer journey (Registration, Check Out, etc.) Currently, Marin Social is integrated with selected third party trackers. However, if you require a different thir...
Third-Party Revenue & Conversion Tracking In Marin Social
Introduction In this article, we will explain how Marin Social supports third-party revenue and conversion tracking implementations for Facebook and Twitter campaigns. How Marin Social Builds URLs In the Marin Social platform, URLs can be dynamically constructed by replacing macros with the corresponding values that the marketer cares about most. P...
Third-Party Tracking Callback Specifications
Introduction Marin Social offers a range of third-party tracking callback specifications. Download the attachment below for in-depth information. Download Documentation Click the following link to download the third-party tracking callback specifications doc: > Download Callback Specifications documentation...