The Marin Social Audience Manager

Introduction  The Audience Manager allows you to create new targeting options and view existing ones, according to the advertiser you have selected. Setting Up A New Audience  You can set up a new Audience  in a few simple steps, as follows: To access, click on Audience in the black upper bar of the screen, and then click Audience Manager. Next, cli...

Facebook Ad Targeting Overview

Introduction  Facebook offers rich and granular targeting opportunities. Here you’ll find an overview of the various targeting options for your ads. Certain targeting criteria have a Split feature that enables you to automatically split the different targeting options. For example, if you choose to 'split' a campaign based on gender, Marin Social wi...

Facebook Custom Audiences In Marin Social

Introduction A Facebook Custom Audience is a type of audience you can create which is made up of your existing customers. Once created, you can target ads to your Custom Audience. Note: Saved Custom Audiences created in Facebook cannot currently be imported into Marin Social. There are a number of different types of Facebook Custom Audiences that yo...

Website Custom Audiences For Facebook

Introduction  Website Custom Audiences (WCA) introduces additional flexibility when creating custom audiences for Facebook with Marin Social. Specifically, website custom audiences adds the ability to create targeting rules based upon aggregate behavior, device type, and dynamic date. Facebook describes WCAs as adding "intensity of signal" to WCA. A...

Page Engagement Custom Audiences

Introduction  If you've ever wanted to create custom audiences of Facebook users who have interacted with your Facebook page in any way (i.e. comments, liked, shared, and so on), Page Engagement Custom Audiences are the answer.  In this article, we'll explain exactly what Page Engagement Custom Audiences are, and how you can set them up to use in Ma...