Bid Management Rules In Marin Social

Introduction  The ability to create and implement Bid Management Rules is an exclusive Marin Social feature that helps you drive and optimize your Main Campaign KPI. Step-By-Step To create a new rule in Marin Social, follow these steps: Click on Config. Select Rules from the drop-down menu.  Name your rule. Include details so that you can easily fin...

Managing Rules In Marin

Introduction  The Social section of Marin allows you to set custom bidding rules. Marin Rules is an automated approach to bidding on Meta that's more customizable than the automated bidding that the publisher offers. Rules automate bid changes and can be triggered based on number of clicks, time frame, or money spent. Using rules in the Marin Social...

Setting Up Bidding & Budget For Your Facebook Ads

Introduction  Marin Social offers a range of options for setting both your campaign budget and enabling Facebook bidding. We'll explore these options in this article. Budget  By default, when creating new ads, your total campaign budget will be re-allocated in order to dedicate some of that budget to your new ads. You can also choose to add extra bu...

Targeting And Bidding With Twitter Ads

Introduction TWITTER TARGETING There are a range of options that allow you to target specific audiences on Twitter. Select Locations Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. How To Use It Choose the locations that you wish to include. Tips When targeting cities/zipcodes, do no...

Twitter Bid Types: Target, Automatic, Cost Per Install

Introduction  Along with the existing Twitter bid types, the Marin Social platform now offers support for the following Twitter bid types: Target Bidding: Using target bidding, you can specify a target cost you want to pay and the Twitter Ads platform will optimize your campaign for performance while staying within 20% of your target on a daily basi...

Automatic Budget Allocation

Introduction  When the Ad sets are paused, the Automatic budget allocation feature automatically reallocates your campaign budget based on three different options: Per Target Size, Manual, and Equal Distribution. This helps increase diffusion for ad sets where you have the greatest reach. Note: When reallocating a paused ad set budget, Marin will ta...