App Metrics Definitions For Facebook

Introduction In this article, we'll define some of the key app metrics for Facebook accounts in Marin Social.  App Metrics In the table below you'll find definitions for the most commonly used app metrics. Name Definition App install App installs are counted as the number of times your app was installed within 24 hours of the ad being served, or wit...

General Metrics Definitions For Facebook

Introduction In this article, we'll define some of the general metrics for Facebook accounts in Marin Social.  Metrics In the table below you'll find definitions for the most commonly used general Facebook metrics. CP Main KPI Cost per main Key Performance Indicator: cost you are paying for each action you have designated as your KPI CPE Cost per en...