Creating A Facebook Media Plan

Introduction  The Media Plan level is directly below the Advertiser level in the Marin Social organizational hierarchy (Advertiser > Media Plan > Campaign > Ad Set > Ad). Media Plans serve as folders which house campaigns. You might want to create a distinct Media Plan for each quarter, season, product line, etc. In this article, we'll s...

Creating A Facebook Campaign

Introduction  Before creating ads with your Facebook account in Marin Social, you will need to create a campaign. Campaigns are composed of one of more Ad Sets which contain themselves one or more Ads. When creating a new campaign, you will be able to specify the budget, date range, scheduling options, optimization rules and other campaign criteria....

Creating Facebook Ads In Marin Social

Introduction  After creating a Facebook campaign in the Marin Social platform, you'll next need to create some ads. Facebook ads in the Marin Social platform have the following components: Message Title Description Call to Action button Caption Step-By-Step  First, navigate to the Advertiser for which you’d like to create Facebook ads. Next, click i...

Dynamic Ads In Marin Social

Introduction  Marin Social offers full support for Facebook's Dynamic Ads. This ad type helps you promote highly relevant products to the users browsing the product catalog on your website or mobile app using remarketing. Dynamic Ads themselves look identical to single image or carousel ads on Facebook, but rather than individually creating an ad fo...

The "Store Visits" Objective

Introduction  The Store Visit objective allows you to create dynamic local ads for multiple store locations so you can drive store visits and in-store sales. This objective also lets you target people within a set distance of one or many of your store locations with ads designed to help people navigate to or contact the location closest to them. Dri...