Marin Certification

Welcome to Marin's Certification Program! Click a button below to get started. Your certification will launch in a new tab.  Please note that for ALL certification programs, you will need to first log into MarinOne.    Discover the power of our newest platform     Learn about the high-level details of MarinOne     Learn how to manage your social mar...

The Grid

The main tabs within the platform feature a workspace known as the grid. The grid is unique to Marin and allows you to effectively manage your campaign data all in one place. The best part? You can completely customize the grid to meet your needs with filtering, sorting, and full date range control. Column Selector (View Builder) The gr...

Buttons In The Grid

Understanding the Action Buttons that are available on the Grid will allow you to manage and make changes to your objects quickly, and easily. Action Buttons  Above the Grid you’ll notice a number of buttons that allow you to take action in the grid – we call these Action Buttons. These buttons differ somewhat between Marin and Marin Search, so we'l...

Saved Views

The platform's grid is a great way to create customized views, but there may be times when you want to switch between these views quickly. That's where Saved Views  come in handy. Marin has been designed from the ground up to streamline your workflows. With this in mind, we've created the Saved Views  feature to make it easier to use, m...

The Activity Log

The platform's Activity Log  gives you an instant overview of your account and all tasks that are either queued or have already been actioned. The Activity Log is available from any screen in the platform, and it's sure to become a central part of your day-to-day workflow.  From here, you can manage tasks – including Posting, Pausing an...

Managing Passwords And Users

Managing users and user passwords can be done from Marin. In this article, we'll outline how each task can be done. All users have the ability to manage their own user login and password, but the ability to create and edit other users is unique to users with Admin permissions. We'll talk more about what each type of user can do below.  User Types &a...

The Publisher Account Linking Wizard

The Linking Wizard allows you to integrate your publisher accounts into the platform with just a few simple clicks so that you can start optimizing your campaigns faster than ever. Follow the instructions here to link and edit your publisher accounts or link individual campaigns. What Is Account Linking?  In order to use Marin to manage your campaig...

Performing A Manual Sync

A manual sync (also referred to as a hard sync) is a process that can be used to bring any changes you have made to your publisher accounts into Marin. Please note that a manual sync will not push any changes  to the publisher, it will only bring changes in  from the publisher. Note: This article is about performing a manual sync. For m...

Time Zone Settings

Time zone settings for each client account are established by the settings on the publisher's end, and cannot be configured in the platform. If there are multiple publisher accounts with different time zones, the platform will use the Western-most time zone as its setting and any nightly syncs and automated reports will adhere to that time zone. How...

Creating, Editing, & Deleting Objects Via Single & Multi-Edit

Using Marin's editing functionality, you can now edit objects at all levels of the account hierarchy, without ever leaving the tab in which you're currently working. Both editing and deleting can be done in single edit mode (one object at a time) or in multi-edit mode (multiple objects at once).  In this article, we'll walk you through the editing f...

Bulk Uploads

Using bulk uploads, you can create or edit hundreds – or even thousands – of campaigns, groups, keywords, or ads in just a few steps. This feature is supported across Marin, both Search and Social. If you would prefer to edit objects via multi-edit in the grid, check out our dedicated article.  What Is A Bulk Upload?  As a marketer, it can be very t...

Negative Keywords

As you may know, negative keywords are a way to refine your targeting strategy by excluding specific keywords that do not work well to drive conversions or revenue for your business. Negative keywords are an important part of any keyword targeting strategy and can help you improve performance and refine your targeting.  Want to learn more about mana...

Sitelinks

Sitelinks are handy ad extensions that you can use to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. Generally speaking, sitelinks are typically only displayed below ads with higher-than-average CTR, position and quality score. For example, ads that feature...

How To Use Social Audiences With Search Campaigns

Using Marin for both Search and Social media campaigns allows you to use specific social features for your Search campaigns, creating a truly cross-channel experience. One of the biggest differences between Search and Social campaigns is the audience. When creating an audience for a Search campaign, users are targeted via the specific keywords they ...

Google Remarketing

MarinOne has a feature that allows you to take advantage of Google's remarketing (or retargeting) functionality for Search campaigns. With this feature, you are able to achieve the following via MarinOne: Add, remove, or edit remarketing lists via bulk upload at the group level. Optimize your search campaigns (RLSAs) at the keyword level. View cost ...

Keyword Expansion

Marin's Keyword Expansion tool identifies new keywords and negatives based on your existing set of keywords for Amazon, Google, and Microsoft publisher accounts.  In this article, we'll walk you through how to use keyword expansion in Marin and where to find your keyword expansion settings.  How To  Log into Marin. Navigate to the Accounts module in...

Dynamic Actions

Dynamic Actions allow advertisers to harness the power of their data warehouses and 3rd party data feeds to build flexible rules that adjust bids based on trends in this contextual data. For example, an advertiser could integrate inventory data into Marin via Dimensions and then leverage this data to boost bids for keywords with high inventory. Othe...

Strategy Pace Chart

The Budgeting tools in Marin provide both a budget Pace tool and a budget Plan tool to help you plan and optimize your monthly budgets. The Pace tool allows you to forecast your publisher spend for the current month, while the Plan tool summarizes various spend targets and the corresponding KPIs (Key Performance Indicators) for the current month.  Y...

Creative Testing [Marin Search]

The Creative A/B testing tool automatically analyzes performance to identify any creatives over/under performing relative to the ad group average, based on user settings. The success criteria and settings for creative AB tests (testing the performance of different ad copies) and landing page AB tests are determined at the level of the Marin account....

Reports

Marin offers complete control over your data at all times, including a variety of different reporting options, including one-time and recurring reports. Creating a Report Set up the grid with the data you wish to export, including date range,  columns, and filters. See below for a note a date ranges. Click on the Export button, located in the top-ri...

Alerts

Marin's built-in reporting functionality allows you to not only do one-time and recurring data analysis, but to also filter for certain conditions for continued, long-term analysis of the data you need to understand most in your account.  For example, using an alert, you'll be able to receive a notification letting you know about:  Sudden changes, s...

Custom Columns

Custom Columns allow you to create a new column based on your own definition, using the metrics that are available in Marin to customize metrics to your precise specifications. For example, if you have a metric that is unique to your business, you can input the metric's precise formula as a Custom Column, making it available for use in the grid, rep...

Web Query Reports in Excel

You can turn any recurring report into a web query simply by copying the report's static URL and dropping into Microsoft Excel or any other reporting dashboard. Your data will be automatically updated when you open your Excel file. For Google Sheets users, see Importing Web Queries into Google Sheets . How To Create A Web Query Report From any grid,...

Creating & Tagging Dimensions

Organizing your publisher accounts can be time-consuming, especially if you have keywords, product groups, and ads ranging into the tens or even hundreds of thousands. That's why dimensions are so useful. By tagging your objects with dimensions, you can segment and categorize them in all-new ways. Want to filter by color, model, product line, brand,...

Tracking Performance with Dimensions

In this article, we'll offer some valuable strategies for using dimensions to measure the impact of various changes to your account and the campaigns each dimension contains.  If you're new to the world of Dimensions, be sure to  read our comprehensive help center article introduction  before you read on. Please also note that this feature is design...

Client Tags

Client Tags are similar to dimensions and can be used to segment your accounts in a variety of useful and interesting ways. They also allow you to  run reports  across multiple clients and can be viewed in the Clients tab or by drilling into a specific client's account settings in the Settings section. How To Access This Feature  In order to create ...

Google And Microsoft Shopping Campaigns

You can use MarinOne to report on Product Groups for Google and Microsoft Shopping campaigns. The hierarchy structure for Product Groups can also be managed in bulk for your Google campaigns. Adding and editing Product Groups in bulk will help you save time as you continue to add more objects. In this article, we'll outline the MarinOne support for ...

SKU-Level Reporting For Google Shopping

Marin offers a range of in-depth reporting options for your Google Shopping Campaigns, allowing you to analyze performance metrics like clicks, impressions, conversions, and more. All of this data can be viewed at the Product Group level, or rolled up by Ad Group and Campaign -- the choice is yours. Want to dig a little deeper? You can also review p...

Bidding With Shopping Campaigns

Our automated bidding solution has the ability to optimize bids for Google and Microsoft Shopping campaigns.  How Bidding Works For Shopping Campaigns Bids are calculated at the product group-level for Google and Microsoft Shopping campaigns. Bidding is very similar for product groups as it is for keywords and placements. Historical product group da...

Revenue and Conversion Tracking Overview

Our application offers a flexible approach to tracking conversions and/or revenue. Revenue can be tracked in four fundamental ways: Publisher tracking (e.g. Google Ads conversion tracking) Marin Attribution Direct upload of revenue data Upload of third-party revenue data Each method has its own benefits and drawbacks. Our goal is to allow you to use...

Setting Up Conversion Types

For many search marketers, there are often several different ways in which a site visitor can convert. For example, a visitor to an e-commerce site might make a purchase, sign up for a newsletter, or look up the location of a store. Each of type of conversion is valuable to the retailer and for optimal search management, each should be considered wh...

The URL Builder (Marin)

The URL Builder allows you to create, apply, and manage Tracking Templates, Custom Parameters, Redirects and more across publishers and tracking solutions in Marin. In this article, we'll show you how the URL Builder works in Marin and how you can use it to streamline your tracking across publishers. Supported Publishers  Currently, the Marin URL Bu...

Tracking Parameters and the Tracking ID Parser

Once you have set up tracking parameters in the URL Builder in Marin, you can then identify each tracking parameter so that the platform knows where to look to find an object's tracking ID, creative ID, keyword text, placement, match type, and more information from within a URL. This helps the platform identify the relevant tracking information in o...

Strategies

A Strategy in Marin is a collection of campaigns that allows you to define bidding goals and strategies based on your own business needs. These campaigns should have the same goal (e.g. Cost-per-Lead Target or Awareness Targeting) and a shared budget, as spend is most effectively managed at the Strategy level. In this article, we'll explain how to c...

Strategy Rules, Priorities, And Interactions

Marin offers a variety of Strategy rules, which allow advertisers to layer additional controls on to the automated bidding system. After bidding has been calculated, a few optional rules are available which impact the final bid pushed to the publisher. We'll explain these rules and what they mean below. There may be occasions when a bid is constrain...

Awareness Targeting

Awareness Targeting is an intraday Bidding Strategy that's designed to deliver visibility on the search engine results page by allowing you to set an Impression Rate Percentage target or Impression Share target for Google, Yahoo Japan, or Microsoft publisher accounts.  Overview With the deprecation of the Average Position metric, the following new m...

Device Bidding

Device Bidding is a component of Marin Bidding that takes device-level performance and outputs group-level device multipliers. Note: If you'd like to learn more about Marin Bidding as a whole, check out our  dedicated article . Benefits  The benefits of Device Bidding include: Multiplier calculations: For Google, Device Bidding will calculate deskto...

Monitoring Bidding Performance

The following table provides issues that affect Strategy performance. How to identify the cause and corrective actions for each issue is listed in the following section. Issue Strategy below CPL Target Strategy above CPL Target Bid Override • • Google Optimizer • • Conversion Rate / Value Change • • Headroom % Change • • Some historical dates do not...

Strategy Pace Chart

The Budgeting tools in Marin provide both a budget Pace tool and a budget Plan tool to help you plan and optimize your monthly budgets. The Pace tool allows you to forecast your publisher spend for the current month, while the Plan tool summarizes various spend targets and the corresponding KPIs (Key Performance Indicators) for the current month.  Y...

Strategy Forecasting

You can use Forecasting to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data. These predictions can be used as guidelines to adjust bidding goals based on current business needs. The trends are calculated using Marin's predictive keyword-level auction and volume models, which are then aggregated to prese...

Transitioning Away From Campaign Budgets

Before enabling Marin Bidding, we recommend that you ensure that no campaigns in a Strategy are losing impression share due to campaign budgets. Our bidding solution is budget-unaware, with the assumption that increasing a bid on a keyword will realize an increase in clicks (provided the keyword is not already in top slot). For budget capped campaig...

Automated Headroom Adjustment

When optimizing bids for search, social, and display ads, it’s important to account for headroom. The headroom is the difference between what you bid (Max. CPC) and what you pay (the delivered Avg. CPC). You can view your current headroom at the Strategy level by adding the Headroom column from the View Builder. The Automated Headroom Adjustment fea...

Bidding With Shopping Campaigns

Our automated bidding solution has the ability to optimize bids for Google and Microsoft Shopping campaigns.  How Bidding Works For Shopping Campaigns Bids are calculated at the product group-level for Google and Microsoft Shopping campaigns. Bidding is very similar for product groups as it is for keywords and placements. Historical product group da...