Strategy Pace Chart

The Budgeting tools in Marin provide both a budget Pace tool and a budget Plan tool to help you plan and optimize your monthly budgets. The Pace tool allows you to forecast your publisher spend for the current month, while the Plan tool summarizes various spend targets and the corresponding KPIs (Key Performance Indicators) for the current month.  Y...

Strategy Forecasting

You can use Forecasting to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data. These predictions can be used as guidelines to adjust optimization goals based on current business needs. The trends are calculated using Marin's proprietary AI-based campaign-level models, which are then aggregated to present ...

Transitioning Away From Campaign Budgets

Before enabling Marin Bidding, we recommend that you ensure that no campaigns in a Strategy are losing impression share due to campaign budgets. Our bidding solution is budget-unaware, with the assumption that increasing a bid on a keyword will realize an increase in clicks (provided the keyword is not already in top slot). For budget capped campaig...

Automated Headroom Adjustment

When optimizing bids for search, social, and display ads, it’s important to account for headroom. The headroom is the difference between what you bid (Max. CPC) and what you pay (the delivered Avg. CPC). You can view your current headroom at the Strategy level by adding the Headroom column from the View Builder. The Automated Headroom Adjustment fea...