Strategies

A Strategy in Marin is a collection of campaigns that share a business goal (e.g. Cost-per-Lead Target or Awareness Targeting) and a shared budget. In this article, we'll explain how to create, structure, and assign your Strategies. So let's begin! How To Create A Strategy  To create a new Strategy in Marin, follow the steps below. Click on Optimize...

Strategy Rules, Priorities, And Interactions

Marin offers a variety of Strategy rules, which allow advertisers to layer additional controls on to the automated bidding system. After bidding has been calculated, a few optional rules are available which impact the final bid pushed to the publisher. We'll explain these rules and what they mean below. There may be occasions when a bid is constrain...