Awareness Targeting

Awareness Targeting is an intraday Bidding Strategy that's designed to deliver visibility on the search engine results page by allowing you to set an Impression Rate Percentage target or Impression Share target for Google, Yahoo Japan, or Microsoft publisher accounts.  Overview With the deprecation of the Average Position metric, the following new m...

Device Bidding

Device Bidding is a component of Marin Bidding that takes device-level performance and outputs group-level device multipliers. Note: If you'd like to learn more about Marin Bidding as a whole, check out our  dedicated article . Benefits  The benefits of Device Bidding include: Multiplier calculations: For Google, Device Bidding will calculate deskto...