Keyword Expansion

Marin's Keyword Expansion tool identifies new keywords and negatives based on your existing set of keywords for Amazon, Google, and Microsoft publisher accounts.  In this article, we'll walk you through how to use keyword expansion in Marin and where to find your keyword expansion settings.  How To  Log into Marin. Navigate to the Accounts module in...

Dynamic Actions

Dynamic Actions allow advertisers to harness the power of their data warehouses and 3rd party data feeds to build flexible rules that adjust bids based on trends in this contextual data. For example, an advertiser could integrate inventory data into Marin via Dimensions and then leverage this data to boost bids for keywords with high inventory. Othe...

Strategy Pace Chart

The Budgeting tools in Marin provide both a budget Pace tool and a budget Plan tool to help you plan and optimize your monthly budgets. The Pace tool allows you to forecast your publisher spend for the current month, while the Plan tool summarizes various spend targets and the corresponding KPIs (Key Performance Indicators) for the current month.  Y...

Creative Testing [Marin Search]

The Creative A/B testing tool automatically analyzes performance to identify any creatives over/under performing relative to the ad group average, based on user settings. The success criteria and settings for creative AB tests (testing the performance of different ad copies) and landing page AB tests are determined at the level of the Marin account....

Strategy Forecasting

You can use Forecasting to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data. These predictions can be used as guidelines to adjust optimization goals based on current business needs. The trends are calculated using Marin's proprietary AI-based campaign-level models, which are then aggregated to present ...