You can use Forecasting to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data. These predictions can be used as guidelines to adjust optimization goals based on current business needs. The trends are calculated using Marin's proprietary AI-based campagin-level models, which are then aggregated to present a Strategy-level graph.
How To
- Click on the Optimize in the left-hand navigation.
- Select the Strategies sub-tab.
- Click on the Forecasting toggle in the top-right of your grid. Click once to slide the toggle over to the right.
Turning the toggle on will, by default, enable account-level forecasting, including Budget Pacing and Budget What-If features. To learn more about these tools, check out our dedicated article. - Before you review your forecasting, double-check your date range by clicking on the Calendar icon above the grid. The time period will reflect the period of the current episode.
- To see forecasting for a single Strategy, simply click the check-box next to the relevant Strategy.
- You can hover over the chart for more analysis or use the Target slider to the left of the chart to experiment with different outcomes.
- You can customize the X-Axis to either show the efficiency target (CPA or ROAS), depending on the strategy target), or Pub Cost.
- The graph shows predicted changes in different key performance indicators based on changes to the Strategy target. Note the numbers predicted by Forecasting are dependent on the Strategy episode, typically calendar month or rolling 28-day period
- To see the predictions, click on the graph to select a new bidding target.
- You can export the forecast chart to a dashboard if you wish, simply by saving it as a Saved View, then adding it to a dashboard. For more information about dashboards, check out our dedicated article.
- If you see an outcome you like, simply click Apply Recommendations to target your new spend goal. Marin Bidding will adjust your Strategy targets accordingly in order to reach your goal.
For more information on Marin's forecasts, check out the dedicated article: Forecasting Overview
