You can use Forecasting to predict future trends in clicks, conversion, revenue, cost, and profit based on historical data. These predictions can be used as guidelines to adjust optimization goals based on current business needs. The trends are calculated using Marin's proprietary AI-based campaign-level models, which are then aggregated to present a Strategy-level graph.

How To 

1. Click on the Optimize in the left-hand navigation. 
2. Select the Strategies sub-tab.
3. Select a single strategy in the grid
4. Select Plan chart type in the drop-down of available charts 
5. Before you review your forecasting, double-check your date range by clicking on the Calendar icon above the grid. The grid will update based on the period selected, but the charts will always show the current episode (typically current calendar month, or rolling 28-day period, depending on the Strategy targets).
6. To see forecasting for a different Strategy, simply unclick the check-box next to the relevant Strategy and then check the new Strategy.
   
7. You can hover over the chart for more analysis or use the Target slider to the left of the chart to experiment with different outcomes. 
8. You can customize the X-Axis to either show the efficiency target (CPA or ROAS), depending on the strategy target), or Pub Cost. 

8. The graph shows predicted changes in different key performance indicators based on changes to the Strategy target. Note the numbers predicted by Forecasting are dependent on the Strategy episode, typically calendar month or rolling 28-day period
9. To see the predictions, click on the graph to select a new bidding target. 
10. You can export the forecast chart to a dashboard if you wish, simply by saving it as a Saved View, then adding it to a dashboard. For more information about dashboards, check out our dedicated article.  
11. If you see an outcome you like, simply click Apply Recommendations to target your new spend goal. Marin Bidding will adjust your Strategy targets accordingly in order to reach your goal. 

For more information on Marin's forecasts, check out the dedicated article: Forecasting Overview

Related Articles 

• Forecasting Overview article
• Forecasting Frequently Asked Questions article