How To Use Social Audiences With Search Campaigns

Using Marin for both Search and Social media campaigns allows you to use specific social features for your Search campaigns, creating a truly cross-channel experience. One of the biggest differences between Search and Social campaigns is the audience. When creating an audience for a Search campaign, users are targeted via the specific keywords they ...

Google Remarketing

MarinOne has a feature that allows you to take advantage of Google's remarketing (or retargeting) functionality for Search campaigns. With this feature, you are able to achieve the following via MarinOne: Add, remove, or edit remarketing lists via bulk upload at the group level. Optimize your search campaigns (RLSAs) at the keyword level. View cost ...