Revenue and Conversion Tracking Overview

Our application offers a flexible approach to tracking conversions and/or revenue. Revenue can be tracked in four fundamental ways: Publisher tracking (e.g. Google Ads conversion tracking) Marin Attribution Direct upload of revenue data Upload of third-party revenue data Each method has its own benefits and drawbacks. Our goal is to allow you to use...

Setting Up Conversion Types

For many search marketers, there are often several different ways in which a site visitor can convert. For example, a visitor to an e-commerce site might make a purchase, sign up for a newsletter, or look up the location of a store. Each of type of conversion is valuable to the retailer and for optimal search management, each should be considered wh...

The URL Builder (Marin)

The URL Builder allows you to create, apply, and manage Tracking Templates, Custom Parameters, Redirects and more across publishers and tracking solutions in Marin. In this article, we'll show you how the URL Builder works in Marin and how you can use it to streamline your tracking across publishers. Supported Publishers  Currently, the Marin URL Bu...

Tracking Parameters and the Tracking ID Parser

Once you have set up tracking parameters in the URL Builder in Marin, you can then identify each tracking parameter so that the platform knows where to look to find an object's tracking ID, creative ID, keyword text, placement, match type, and more information from within a URL. This helps the platform identify the relevant tracking information in o...