Creating, Editing, & Deleting Objects Via Single & Multi-Edit

Using Marin's editing functionality, you can now edit objects at all levels of the account hierarchy, without ever leaving the tab in which you're currently working. Both editing and deleting can be done in single edit mode (one object at a time) or in multi-edit mode (multiple objects at once).  In this article, we'll walk you through the editing f...

Bulk Uploads

Using bulk uploads, you can create or edit hundreds – or even thousands – of campaigns, groups, keywords, or ads in just a few steps. If you would prefer to edit objects via multi-edit in the grid, check out our dedicated article.  What Is A Bulk Upload?  As a marketer, it can be very time-consuming to add objects (such as keywords or creatives) to ...

Negative Keywords

As you may know, negative keywords are a way to refine your targeting strategy by excluding specific keywords that do not work well to drive conversions or revenue for your business. Negative keywords are an important part of any keyword targeting strategy and can help you improve performance and refine your targeting.  Want to learn more about mana...

Sitelinks

Sitelinks are handy ad extensions that you can use to include extra links below your text ads. Much like their natural search counterparts, they can drive clicks to deep content on your website. Generally speaking, sitelinks are typically only displayed below ads with higher-than-average CTR, position and quality score. For example, ads that feature...

Scheduled Actions

Introduction The Scheduled Actions feature enables you to pause or resume campaigns, groups, or ads at a specified date and time in the future. This is useful for making changes in advance for delivery to publishers, allowing you to prepare for upcoming promotional or seasonal changes instead of having to push them during off-hours. For example, Sch...