"500 Error - Not a Valid Request" with Search Ads 360 (DCM) Redirects
When attempting to push destination URLs, you may encounter a variation of the following error message: 500 Error: Not a valid request -- invalid checksum - Invalid or broken Search Ads 360 redirect URLs due to missing/incorrect Search Ads 360 click tags This error appears when a user attempts to push destination URLs which are missing Search Ads ...
403 Forbidden Error when using Platform Tracking
When using Marin Tracker for your revenue tracking, you may encounter a 403 forbidden error in your browser when it tries to connect to the tracker and download the pixel. This is most likely to occur when testing a site within a test environment or proxy server. What Causes The Issue? This issue can be caused by a number of different things, howeve...
Channel Connect Frequently Asked Questions
Below you'll find some of the most common questions we receive regarding Channel Connect. Frequently Asked Questions Can I Upload Revenue And Conversions For Channel Connect To A Custom Conversion Type? If you are using publisher tracking, you'll need to do a subsequent revenue upload by campaign structure operation to upload data to a custom conver...
Channel Connect Troubleshooting
This is a guide for any issues that may come up via Channel Connect and ways to diagnose, and hopefully fix, the issue. Troubleshooting Symptom I keep seeing the error message, "Missing ID columns in file: Campaign ID, Group ID, Keyword ID". Solution Navigate to the settings page for the account you are trying to upload cost data for. Check the Cost...
Data Discrepancy between Google Search Ads 360 (DCM) and the Platform
You may notice that there is a difference between data reported in Google Search Ads 360 and data reported in the platform. For example, there may be fewer conversions listed in the platform. What Causes The Issue? This issue is commonly caused by the use of Ignition One (also known as Search Ignite). If this is turned on, it may actually overwrite ...
Decreased Conversions and Increased Revenue Errors with Google Search Ads 360 Redirects
When using Google Search Ads 360 redirects, you may notice a drop in conversions numbers within the platform coupled with an increase in the number of failures within your revenue file. You can check for errors via the Activity Log within the Admin section of the platform. What Causes The Issue? If you are using Google Search Ads 360 redirects, and...
Google Search Ads 360 (DCM) Revenue Upload Process Frequently Asked Questions
Below you'll find some common questions that we receive from clients who use the third-party Search Ads 360 revenue integration. It may answer some questions of your own. Frequently Asked Questions When Is The Search Ads 360 Data Uploaded? In case yesterday's data is not shown in the platform, please check that all required files from Search Ads 360...
Marin Tracker - Incomplete Conversion Data Troubleshooting
There are several issues that you may encounter when using the platform tracking pixel (Tracker) as your revenue integration. It is not always immediately clear exactly what is the cause of the problem, and sometimes there can even be multiple causes. This article has been written to help you identify potential issues and solve them. Potential Issue...
Marin Tracker Asynchronous Snippet Code Frequently Asked Questions
Introduction The tracking snippet code on the Revenue Tracking page (Admin > Revenue > Revenue Tracking) has been updated with the asynchronous JavaScript and UTM:I-only implementation. New clients should use the updated asynchronous code for click and conversion capture. There are several benefits to this: This implementation is non-blocking,...
Missing or Incomplete Conversion and Revenue Data Troubleshooting
Introduction This page serves to be a reference for issues that might be seen by clients regarding their revenue and conversions. Please review based on your Tracking method. Revenue Upload No Revenue / Conversion Data In The platform For Yesterday Or For Last Few Days Fix: Check the Revenue Diagnostics page to see if the platform received the reven...
Google Search Ads 360 - Setting up URLs for Conversion Tracking
Using Google Search Ads 360 (DCM) In The platform Like many tracking solutions, Google Search Ads 360 (formerly known as DCM, Doubleclick, or DFA), use a redirect URLs to cookie users and track them from click to sale. This URL is built in Google Search Ads 360 as a click tracker (sometimes called a click tag) and will be in the following format: ht...
Implementing the Asynchronous Platform Tracking Pixel
Introduction To track conversions in Marin using our own tracking technology called Marin Tracker, you will be required to deploy a JavaScript pixel and a conversion pixel to the relevant pages of your website. Marin has two types of tracking code snippets: one to track clicks, and another to track conversions. The click-tracking code should be inse...
Mapping Visitor Source Channels with Marin Tracker
Introduction A visitors channel and publisher is based on the tracking value in the destination URL. If a tracking value is not found, the platform will look at the referring URL to determine the source of the click. Mapping Visitor Source Channels If any of the following strings are found, the click will be marked with the specified channel or publ...
Marin Tracker Diagnostics Dashboard
Marin Tracker is Marin’s own conversion and revenue tracking solution. If you would like to learn more about Marin Tracker, please reach out to your Marin platform representative. If you're already using Marin Tracker, we offer a convenient Marin Tracker Diagnostics Dashboard that can be used to keep tabs on your tracking setup. The Marin Tracker D...
Publisher Tracking Overview
Introduction For clients who send conversion and revenue information to the publishers, our platform will automatically pull down this data, when cost reports are downloaded. If you currently utilize revenue tracking from the publisher, confirm that our platform is successfully importing the data. Once your account is set up, compare the revenue in ...
Setting Up the Marin Tracker Pixel for Mobile
There are two main issue impacting Marin’s tracking and attribution of conversions for campaigns targeting mobile devices. Consistency of JavaScript support across mobile devices. JavaScript support is dependent on browser version. JavaScript support for iOS and Android devices is fairly robust. Blocking of 3rd Party Cookies The default setting for...
SiteCatalyst Implementation Checklist
Introduction Here are the prerequisite checks for SiteCatalyst implementation: Tracking is not intended for user engagement metrics such as pageviews, sales funnel, video views, and other non-transactional based conversion events. The client must have the ability to make changes to the site catalyst master JS file. The customer may need to provide M...
Sizmek SEM Connect Overview
Introduction There are more ways than ever to connect with your best customers. But leveraging more, disparate systems to do it is both hard and less effective. Sizmek SEM Connect integrates best-of-breed display and SEM data for a clear, holistic picture of how your campaign is performing across both channels, making it easy for you to make better ...
Switching to Marin Attribution
There are a few general steps to take if you'd like to use Marin Attribution as your revenue integration. Below are some starting steps for a general account. Note: The instructions outlined in this article are primarily intended for use with Marin, however there is one step that will route you to Marin Search. To access Marin Search, use the switch...
MarinTracker Asynchronous JavaScript Integration Guide
Introduction This guide documents the steps necessary to integrate conversions and revenue using Marin Tracker JavaScript. Marin will work with the customer during scoping and configuration process to document the specifics regarding: Conversion Types and Attribution settings. Asynchronous JavaScript Click code. Asynchronous JavaScript Conversion co...
Understanding the Conversion Window with Marin Tracker
Introduction Each client using Tracker has a conversion window that is set in the database. The default conversion window for a client is 30 days, however this window can be changed to suit each client's business needs. The platform uses the conversion window when creating the tracker revenue file and determining which conversions should be attribu...
Using The Marin Tracker Pixel Across Multiple Client Accounts (Cross-Client Attribution)
Introduction Cross-client attribution is a solution using Marin Tracker when it is necessary to use one pixel to track data across multiple client accounts. Please reach out to your account representative for more information on this solution and to have this feature enabled. Using Cross-Client Attribution All of the Tracker data will be loaded int...
Using the Marin Attribution Setup Page
Introduction This article provides detail on how to use the Marin Attribution Setup page. This settings page provides specific details for an account using the Marin Attribution revenue integration: The landing page code that should be implemented on click pages. The conversion page codes that should be implemented on conversion pages. A report that...
Adobe Analytics (SiteCatalyst, Omniture) Integration Guide
Review the Adobe Analytics (SiteCatalyst, Omniture) Integration Guide or download as a PDF. https://static.helpjuice.com/helpjuice_production/uploads/upload/image/14413/3096569/1682593871883-Adobe%2BAnalytics%2B_SiteCatalyst_%2BIntegration%2BGuide%2B-%2Bupdated%2BOct%2B2018.pdf...
Google Extended Metrics
Google Extended Metrics (GEM) allows you to import Google metrics such as Store Visits, Cross-Device Conversions, and more into Marin via Google Ads Query Language. This allows you to report on and optimize toward metrics typically only available in Google Ads. Google Metrics Using Google Extended Metrics, you can report on one or more of the metric...
Marin Attribution and Google Chrome 66, 70 Update - Symantec Removal
Chrome is in the process of removing Symantec's certificates and infrastructure. The goal of this update is to uphold users’ security and privacy when browsing the web. Google will move to a new, independently-operated Managed Partner Infrastructure until Symantec can redesign its infrastructure to adhere to industry standards. Chrome 66 Starting ...
Setting up Your Google Analytics Integration
Marin seamlessly connects to the Google Analytics API to retrieve conversion and revenue data, which into the platform daily for reporting and optimization. Google Analytics is considered a trusted source for conversion and revenue data and tracking is simple to implement, as URL tagging is not required to get started. Considerations & Requireme...
Sizmek (SEM Connect) Integration Advanced Guide
Introduction This document describes the onboarding approach for customers using Sizmek’s SEM Connect solution with the Marin Software platform. About Sizmek SEM Connect Sizmek is an open ad management company that fuels digital advertising campaigns for advertisers and agencies around the world with the most innovative technology. Sizmek's suite of...
HubSpot Integration
Marin’s integration with HubSpot enables Marin customers to integrate their CRM and campaign data into one, unified dataset to report across the entire customer lifecycle. This integration provides a comprehensive view that extends beyond online interactions and website activities to include customer insights – such as customer lifetime value, offli...