Mapping Visitor Source Channels with Marin Tracker


A visitors channel and publisher is based on the tracking value in the destination URL. If a tracking value is not found, the platform will look at the referring URL to determine the source of the click.

Mapping Visitor Source Channels

If any of the following strings are found, the click will be marked with the specified channel or publisher. If there is a referring URL, but if it does not match this list, it will be marked as Other.

Channel Publisher Search Term
Natural Search AOL
Natural Search Ask .ask.
Natural Search Comcast
Comparison Shopping PriceGrabber .pricegrabber.
Comparison Shopping NexTag .nextag.
Comparison Shopping Shopzilla .shopzilla.
Comparison Shopping Become .become.
Comparison Shopping Bizrate .bizrate.
Comparison Shopping YahooShopping
Comparison Shopping AOLShopping
Comparison Shopping Best-Price .best-price.
Social Facebook .facebook.
Social MySpace .myspace.
Social LinkedIn .linkedin.
Social Twitter .twitter.
Email Gmail
Email YahooMail
Email LiveMail
Natural Search Google(Organic) .google.
Natural Search Yahoo(Organic) .yahoo.
Natural Search Microsoft(Organic) .bicrosoft.
Natural Search Microsoft(Organic) .live.
Local Directory YellowPages .yp.
Local Directory YellowPages .yellowpages.
Local Directory InternetYellowPages .internetyellowpages.
Video YouTube .youtube.
Video Hulu .hulu.
Video Daily Motion .dailymoition.

Written by Marketing @ Marin Software

Last published at: May 30th, 2023