An Introduction To Marin

Welcome to Marin: the next evolution of the Marin Enterprise platform. With a brand-new look and powerful new features, there's never been a better way to manage your Search, Social, and eCommerce campaigns.  In this article, we'll introduce you to everything that's changed, as well as provide you with the know-how you need to get started working wi...

Changing Publisher Credentials In Marin

There may be occasions when you change your credentials (your password, for example) for a particular publisher. In this case you will need to also update your credentials in the platform. We’ll explain how to do this below. How To Change Publisher Credentials Just follow these steps to update your credentials: Navigate to Accounts > Publishers t...

Client Tags

Client Tags are similar to dimensions and can be used to segment your accounts in a variety of useful and interesting ways. They also allow you to  run reports  across multiple clients and can be viewed in the Clients tab or by drilling into a specific client's account settings in the Settings section. How To Access This Feature  In order to create ...

Contacting Support

No matter how experienced you are with the Marin platforms, there may be times when you need to contact our Support team directly. In this article, we'll explain how to reach our support team anytime in a few simple steps.  Types Of Support  We off four primary methods for communicating with our Customer Support team. These are: Chat Phone support C...

Creating & Managing Client Accounts

A client Account (sometimes referred to as a Marin Client Account) is our name for your main Marin Account.  If you need to create a new client account you'll follow the instructions listed here. Note that this process has changed for our Social users, as previously this was done via a new Advertiser in the Marin Social platform. It is now our best ...

Deleting An Existing Client Account

Introduction You can delete a client account from the platform; however, this can only be done by someone who has Administrative access to that specific account. We'll explain exactly how to do this below. When using Delete in the client settings page, you will need to first unlink all PCAs and delete revenue integrations. Please reach out to your a...

Editing The Conversion Bid Metric

Introduction The Google Ads Conversion Optimizer allows you to decide exactly how optimization / bidding will take place on Google's end. Note that this setting does not affect Marin bidding if you are using it. Options For The Conversion Bid Metric There are a couple of different options that you can choose from for this metric, as follows: Convert...

Glossary Of Marin Terminology

Found yourself lost in a sea of technical jargon? Don't worry, in this article we'll list some of the most frequently used terms surrounding the platform. If there's something you think we've missed, please let us know. Glossary  The Platform  "The platform" refers to the Marin platform, and includes a web-based interface, an API connector for each ...

Importing Intraday Data Into MarinOne

Keeping an eye on your data throughout the day is crucial in a fast-paced, ever-changing world, especially during busy seasons like Black Friday. With this in mind, MarinOne can now import certain types of data every two hours. MarinOne's intraday functionality is powered by MarinOne Engine, the same powerful machinery behind all of MarinOne's newes...

Managing Passwords And Users

Managing users and user passwords can be done from Marin. In this article, we'll outline how each task can be done. All users have the ability to manage their own user login and password, but the ability to create and edit other users is unique to users with Admin permissions. We'll talk more about what each type of user can do below.  User Types &a...

Our Recommendations For Account Size Limits

Introduction To get cost and revenue data into the platform on time, it is important that your Marin Client Account or Marin Search Client Account not exceed a certain size. After looking into the current clients, we are pleased to tell you the limits for the client accounts to get data in with no delay. Recommended Account Size Limits 2 million key...

Publisher Requirements & Restrictions

In this article, you'll find a collection of tables which outline the various publisher requirements and restrictions that apply to the Marin platform. Publisher Settings   Google Yahoo Microsoft Baidu Facebook Yahoo! JAPAN Distribution Types Campaign(Search, Content, Google Network) Campaign, Group(Search, Content) Group(Search, Content) (Search, C...

Recovering A Forgotten Password

Introduction We all forget our password from time to time, but don't worry. Our platform makes it easy to solve this issue if it happens to you. How To Request A New Password Simply follow the steps below and you'll be logged in again in no time. From the platform login screen, click Forgot Password. Enter your email address, then click Send.  You s...

SAML IDP - ClearLogin

Introduction This article explains how to set up ClearLogin SAML IDP to grant access to your users through your ClearLogin account. Users may already exist and will continue to be created in Marin Software once ClearLogin is set up. ClearLogin users for your company will not be able to log in to Marin Software using the login page without logging in...

Setting The Display Language

Selecting Display Language In Marin, English is set as your display language by default. You can set the display language either when a new user is created or by editing an existing user. In this article, we'll outline how to edit the display language for an existing user. To learn how to create a brand new user,  check out our Managing Passwords an...

Setting Up Start And End Dates For Campaigns Or Groups

Introduction You have the choice of setting start and/or end dates for Google campaigns only and Microsoft groups only. This is useful if you want a group or campaign to start automatically running at the beginning of a holiday or promotion. You can stop running after the holiday or promotion. When you select an end date, your campaign will end on t...

Six Steps To Optimal App Speed And Efficiency

Working with large amounts of data within the application at any one time can lead to long load times. This article will run through, in no particular order, seven steps to help you minimize the time it takes pages to load within the platform. Step One: Optimize Your Column Usage To minimize the amount of data viewed at any one time, it is recommend...

The Publisher Account Linking Wizard

The Linking Wizard allows you to integrate your publisher accounts into the platform with just a few simple clicks so that you can start optimizing your campaigns faster than ever. Follow the instructions here to link and edit your publisher accounts or link individual campaigns. What Is Account Linking?  In order to use Marin to manage your campaig...

Time Zone Settings

Time zone settings for each client account are established by the settings on the publisher's end, and cannot be configured in the platform. If there are multiple publisher accounts with different time zones, the platform will use the Western-most time zone as its setting and any nightly syncs and automated reports will adhere to that time zone. How...

Understanding Language Targeting

Introduction The following table outlines support from major publishers for language targeting: Publisher Campaign Group Google X   Yahoo     Microsoft   X* Marin Support The application offers full access to search engine language targeting capabilities provided by each publisher. These settings control which searchers can view your ads. For Google...

Why Use Multiple Marin Client Accounts (MCAs)?

In this article, we'll take a look into the reasons why you may choose to add multiple client accounts to your Marin platform account. Generally speaking, having just a few larger Marin Client Accounts (MCAs) usually provides a better workflow for most platform users. However, the following scenarios may require setting up multiple MCAs for a single...

"Account Linking In Progress" Continuously

What Is The Issue? When linking a new Publisher Client Account in the Linking Wizard, you may experience an error where the Linking Wizard will continue to display 'Account Linking in Progress'. What Causes The Issue? This issue is caused by an internal error on the platform side. How To Fix The Issue Please file a ticket for our Customer Support te...

"Campaign Is Linked To Another Client. Unavailable For Linking."

What Is The Issue? You attempt to link campaigns into a client account, but run into the following error message: "Campaign is linked to another client. Unavailable for linking."   What Causes The Issue? You are only allowed to link a campaign to one client account. If you attempt to link a campaign to multiple client accounts, you will encounter th...

"Error Retrieving Campaigns" Error Message

What Is The Issue? When working with the platform's Linking Wizard, specifically on the Campaigns tab, you may encounter the following error message: Error Retrieving Campaigns. Please Return To Account Settings And Try Again.   What Causes The Issue? There are three different causes for this particular error message, as follows: 1) You Are Linked V...

"Invalid Username / Password On Account" Or Red Triangle On Account Name

What Is The Issue? Having used the platform's Linking Wizard to add accounts to the platform, you may encounter the following issue in the alert bar at the top of the screen: Invalid username / password on account: XXXXX. Click here to update credentials.   You will also see a 'red triangle' icon next to this account to alert you to the fact that th...

"Microsoft SQLServer Error Types, Namely System.Data.SqlClient.SqlException."

When Does This Error Appear? This error occurs when there is a communication error with Atlas. If You Are Receiving This Error Message, Please Reach Out To Our Team By Clicking The Contact Us Button In The Upper Right Corner Of This Page....

"Non Authorized Call From A Service Method (Get, Mutate Etc.)"

What Is The Issue? When trying to send changes to Google from the platform when a user does not have sufficient access rights, you encounter the following error message: Google: Error: non authorized call from a service method (Get, Mutate etc.)   What Causes The Issue? This problem most commonly occurs when the Google Ads user account linked to the...

"The Client Does Not Have Permission To Perform The Requested Operation"

What Is The Error Error: com.marin.mscm.services.ServiceFault: The client does not have permission to perform the requested operation.   When Does This Error Appear? This error occurs when linking new publisher accounts under the Publishers tab. Why This Error Occurred The publisher account credentials are incorrect. Please input the correct credent...

"Unable To Authenticate Your Account"

What Is The Issue? When attempting to link a new Publisher Client Account (PCA) to the platform, or attempting to update credentials (username and/or password) for an already linked PCA, you may encounter the following error message: Unable to authenticate your account. Please check your login credentials and try again.   This error message may also...

“Cannot Target And Exclude The Same Criterion At Once” Error Message

What Is The Issue? When creating a new campaign and then attempting to exclude a location via the targeting settings, you may encounter one or both of the following errors: Error Cannot target and exclude the same criterion at once.   GOOGLE, INVALID_CHARACTER_FOR_URL, operations[14].operand.ad.displayUrl,These characters are not allowed: [space], e...

Can't View All Columns In The Grid

What Is The Issue?  When working on a Mac computer, you may not be able to scroll to the right to view all columns listed in the grid. What Causes The Issue?  This is a settings issue with the Mac interface and is not caused by the platform. How Do You Resolve The Issue?  To resolve the issue, you need to adjust the scroll bar preferences on your Ma...

Data For An Unlinked PCA (Publisher Client Account) Still Appears In Marin

What Is The Issue? You may notice that, having recently unlinked a Publisher Client Account (PCA) from your main account, that the data for this PCA still remains visible in the platform. What Causes The Issue? Because PCAs can contain a lot of data, it can take some time for the account to be completely unlinked. This is expected behavior for the p...

Linked Publisher Account(s) Not Showing Up In Marin

What Is The Issue? You link a publisher account(s) to the platform but you cannot see the account(s) in the Publishers tab. Then you try to link the account(s) again, you may encounter this error message: Account "xxx-xxx-xxxx" is already linked to this Customer.   What Causes The Issue? The most common reason is that you checked the platform before...

Newly Linked Publisher Accounts Not Appearing In Publishers Tab

What Is The Issue? You load a new publisher account into the application but you cannot see it in the Publishers tab. Maybe you cannot see your Campaign names in the Campaign tab. For example, you might be trying to change the publisher account name. How To Fix The Issue To see your publisher account names in the grid from the Publishers tab, click ...

No Impressions Shown In Linked Accounts

What Is The Issue? You may encounter a situation where impressions are not being shown in linked accounts. What Causes The Issue? There can be many reasons why your account might not be receiving impressions. Here are some examples: Campaigns/Groups/Keyword/Creatives are paused Keyword bids are too low Creatives disapproved No active keywords No act...

Unable To Link Publisher Account(s) To Marin

What Is The Issue? When linking publisher account(s) to the platform, you may encounter this error: GLOBAL":"Error: User dominic@powpowsports.com not authorized for WRITE on client Powpow Sports"   What Causes The Issue? In the above case, the reason is simply because you do not have Write access on this account. How To Fix The Issue This is expecte...

Unable To View Recently Added Client Accounts

Introduction When a new client account is created in the platform (Settings > Clients & Users > Clients > ‘+’) the client account may not be immediately visible in the drop-down. First, try logging out of the platform account and logging back in. If the new client account is still not visible it may be necessary to refresh the Client dr...

Custom Logos

Marin offers the ability to display a custom logo in the app to better match your company's branding. This is especially useful for agencies who share Marin dashboards with their clients and want to prominently feature their logo.  Note: All Clients in a Marin customer will use the same logo.   Adding a Custom Logo Navigate to Settings then Clients ...

Marin Single Sign On (SSO)

Marin Software Single Sign On (SSO) support allows users to access Marin Software through the same credentials used for other enterprise applications. Marin Enterprise customers can delegate user authentication to a customer's existing authentication system such as Okta, Azure, or Google Auth. It’s a great way to log into the platform because it's s...

Client Groups

For customers with multiple clients with the same conversion types, custom columns, and dimensions, Client Groups allow users to create and manage these settings in one client to onboard faster and manage settings more efficiently.   In the example below, the customer PowPow Sports has different clients for each region it advertises in. Reporting an...