Custom Parameters
Custom Parameters are custom values you can assign to your URL Tracking Template. Unlike ValueTrack parameters (which we'll discuss in more detail later in this article), Custom Parameters allow you to designate your own values, which can be uniquely tied to objects in your campaign. Custom Parameters offer the highest level of parameter customizati...
Editing Existing URLs After URL Builder Settings Have Been Updated
Introduction It may sometimes be necessary to update the URL Builder in order to add or remove certain parameters from the current settings. After these changes have been made, the relevant URLs will need to be rebuilt. In this article, we'll explain how this is done. Step-By-Step To rebuild URLs after edits have been saved to the URL Builder, simp...
Reviewing URLs and URL Structure
When your publisher accounts are linked to the platform, your destination URLs are drawn down from the publisher. It is important to understand and review your URL structure for any errors before the platform appends any parameters. Are any destination URLs blank?* Do all URLs resolve in a browser, (i.e. no 404 page not found errors)? If it is impor...
Setting Up Creative-Level URLs (Upgraded URLs)
Many advertisers use keyword-level landing pages because they provide a foolproof approach to ensure uniqueness – by adding an incremental or random ID number to each. While it is possible to test different ads using this approach (via the {creative} parameter and its cousins), the landing page itself is fixed, meaning each ad must go to the same la...
Supported URL Formats for Sitelinks URL Builder
Note: This article applies to publishers that are not using Upgraded URLs. The URL Builder automatically builds URLs and appends tracking parameters to sitelink URLs. URLs are constructed so that sitelink conversions are attributed to the keyword that triggered the sitelink. To accomplish this, the {copy} parameter is used to dynamically copy over ...
The Difference Between Destination URL & Click-Through URL Columns
Within the platform, there are two columns used for uploading keyword, creative, product group, and placement URLs. These are the Destination URL Column and the Click Through URL column. Which one you use depends on your URL Builder settings. What Does The URL Builder Do? The URL Builder is a tool that applies the platform's tracking parameters and...
The URL Builder (Marin)
The URL Builder allows you to create, apply, and manage Tracking Templates, Custom Parameters, Redirects and more across publishers and tracking solutions in Marin. In this article, we'll show you how the URL Builder works in Marin and how you can use it to streamline your tracking across publishers. Supported Publishers Currently, the Marin URL Bu...
Tracking Product Groups
Product Group parameters and Tracking Templates can be enabled to provide comprehensive tracking of Product Listing Ads and Shopping Campaigns. Note: Before updating your URL Builder, we recommend reaching out to your Marin account representative for guidance. Your account representative may need to enable a few back-end features before you enable ...
Unsupported URL Structures
Introduction While Marin offers the most flexible approach to accepting existing URLs, there are some structures that are not supported. Please contact the our Customer Success team if there are any questions regarding supported URLs. Examples Of Unsupported URLs Unsupported URL Issue Corrected ...KWID= {creative}12345...</p>< /p>< /p...
URL Autocorrect
With the URL Autocorrect feature with Upgraded URL support, you can choose to have the application automatically add tracking to your objects or correct mistakes in your tracking templates or Custom Parameters when your campaigns are synced into Marin. This feature works in combination with the URL Builder. How To Enable URL Autocorrect Click on Set...
URL Builder Parameter Publisher Equivalents
Below you'll find a table which provides a list of common parameters used in the platform's URL Builder, along with their equivalents across the various supported publishers. Comparision Table You can use this table to cross-reference any URL Builder parameter to find its equivalent parameter for other publishers. Note that some parameters may not...
URL Structure Validation Checklist
Introduction When your publisher accounts are linked to the platform, your destination URLs are drawn down from the publisher. It is important to understand and review your URL structure for any errors before the platform appends any parameters. Before Your URLs Are Tagged, Review The Following: Are any destination URLs blank? Do all URLs resolve in...
URL Tracking
Introduction Keywords must have unique IDs for proper tracking of revenue/conversion events. Keyword IDs are stored as a parameter in the keyword-level destination URLs. Keyword IDs Our application uses the Tracking ID settings to extract the IDs from the destination URLs. Note: Customers using publisher tracking do not require keyword IDs. For exa...
"Destination URL Is Required"
After performing a bulk upload of Microsoft creatives, you may encounter this error message in the Activity Log: Error: Destination URL is required What Causes The Issue? This error message is received when new creatives are uploaded without a Destination URL if either: The existing keywords in the groups of the new creatives do not have Destinati...
"Destination URL Was Invalid"
When uploading keywords/creatives, you may encounter this error message in the Activity Log error file. Error: Destination URL was invalid What Causes The Issue? The Destination URL of the uploaded keywords/ads contain characters that are not accepted in a URL format. How To Fix The Issue Check the error file for any invalid characters, extra spac...
"Invalid Click-Through URL" Or "Property Destination Url Is Not Valid."
When uploading Keywords and/or Creatives into the platform, the upload may fail and you may encounter the following error messages: Invalid click-through URL: www.example.com Property destinationUrl is not valid. The following constraint violations were detected Wrong format What Causes The Issue? This problem most commonly occurs when the http://...
"Invalid Dynamic URL Params"
When using the platform’s bulk upload feature to add new objects (like creatives or keywords), you may encounter the following error message: Invalid dynamic URL params What Causes The Issue? This error is caused by one of your URL parameters being formatted incorrectly. For example, you may have used standard brackets rather than curly ones: (key...
"Keyword Is Not Set Up For Click-Through URL"
When attempting a keyword/creative bulk upload, you may notice that the upload fails and the Activity Log error file contains this error message under the Results column header. "Keyword Is Not Set Up For Click-Through URL" What Causes The Issue? If the URL Builder configuration is incomplete, or an incorrect column header is being used in the upl...
"Property Destination URL Is Not Valid"
Upon uploading new keywords or creatives via bulk edit, you may encounter the following error message: Property destinationUrl is not valid. The following constraint violations were detected What Causes The Issue? This problem is most commonly caused by entries in the Destination URL field not being formatted correctly. For example, the error is c...
"URL Builder Is Set Up For Redirects. Please Use Click Through URL Instead Of Destination URL."
When bulk uploading keywords/creatives, you may encounter an error message such as this: Error: URL builder is set up for redirects. Please use Click Through URL instead of Destination URL. What Causes The Issue? If the URL Builder is configured to Build redirect URLs, this problem is caused by using the Destination URL column header instead of ...
“Can Not Delete Destination URL While Editing Click Through URL” Error Message
When attempting to upload a keyword, creative, or product target via bulk upload, you may encounter the following error message within the Activity Log: Error: Can not delete destination URL while editing click through URL Note: This error will only appear when using bulk sheets to upload new objects to the platform. What Causes The Issue? This er...
“Placement URL Format Is Invalid” (Mobile App Placements)
When attempting to bulk upload Google Mobile App placements, you may encounter the following error message (or a variation thereof): Placement URL format is invalid This message will appear in the error file (downloadable from the Activity Log) once the job has been processed. What Causes The Issue? At this time, the platform does not support mana...
“URL Builder Is Not Set Up For Redirects”
memnuAfter making changes to the platform using bulk upload, you may notice that you have failed rows in the Activity Log file with the following error message: Error: URL builder is not set up for redirects. Please use Destination URL instead of Click Through URL. What Causes The Issue? There are two potential causes to this issue: Possible Cause...
“URL Issues (0 Campaigns)” Error In The Activity Log
Introduction When working within the platform's Activity Log, you may notice one or more entries in the log that show the following: URL Issues (0 Campaigns) - URL AutoCorrect File What Causes The Issue? This error message is caused by a recently implemented limitation which causes empty files to be exposed unnecessarily. How To Fix The Issue Fir...
Destination URL Populated By The Platform Not Resolving Correctly
When you are on redirects and setting up Click Through URL for some keywords, the Destination URL populated by the platform won't resolve correctly. However, the Click Through URL you used works fine, for example, when copying and pasting directly in the browser. What Causes The Issue? This problem most commonly occurs when the Click Through URL has...
Destination URLs Or Click-Through URLs Go To 404 Page
After uploading new Destination URLs or Click-Through URLs, the links navigate to a 404 page. What Causes The Issue? There are several reasons why a page may navigate to a 404 Error page. Please see a few of the reasons listed below: There is a space in the URL. The web page settings are not allowing the URLs to resolve. How To Fix The Issue Check t...
Destination URLs With Dynamic Parameters Not Working
When setting up new Microsoft keywords with the Destination URLs in using some dynamic parameters in curly brackets, you may paste the URLs directly into a browser to make sure that the URLs work but they won't be resolved correctly. What Causes The Issue? This issue occurs because the dynamic parameters are replaced with realistic values at the tim...
Discrepancy Between Conversion Totals In Google Analytics And MarinOne (Auto-Tagging 'Off')
Note: This article is for users on a Google Analytics revenue integration with auto-tagging off. If you are on a Google Analytics revenue integration with auto-tagging on, please refer to this Help article: The Number of Conversions in Google Analytics (with auto-tagging ON) and in the platform Not Matching . When comparing the number of conversion...
Discrepancy Between Conversion Totals In Google Analytics And Marin (Auto-Tagging 'On')
Note: This article is for users on a Google Analytics revenue integration with auto-tagging on. If you are on a Google Analytics revenue integration with auto-tagging off, please refer to this Help article: Discrepancy Between Conversion Totals in Google Analytics and the platform (Auto-tagging 'Off') . When comparing the number of conversions show...
URL Builder Appending Parameters And The URL Not Resolving Correctly
There may be occasions when you prepare a batch of Click Through URLs for upload and they work fine with your tracking code. However, when you actually upload these URLs to the platform, URL Builder appends its tracking code and therefore URLs won't resolve correctly. What Causes The Issue? This problem most commonly occurs when a URL has a pipe (|)...
URL Resolves To An Incorrect Or Undesired Page
You may encounter a page not found error when clicking your destination URLs within the platform after inserting tracking parameters. This can happen to users using keyword-level or creative-level tracking. What Causes The Issue? There are a number of potential causes for this issue, as follows: Some websites are configured in such a way that they d...
URLs Not Resolving Correctly Due To Missing Dimension Tag
If the following apply… Your URL Builder is set up to include dimension tracking parameters. And URL with tracking is not resolving correctly (ie. resolving to an error page). ...this may be because no actual dimension tags were loaded for that specific URL. These dimension tags are a requirement for the URL to resolve correctly per your website se...