"Destination URL Is Required"

After performing a bulk upload of Microsoft creatives, you may encounter this error message in the Activity Log:

Error: Destination URL is required


What Causes The Issue?

This error message is received when new creatives are uploaded without a Destination URL if either:

  • The existing keywords in the groups of the new creatives do not have Destination URLs.
  • No keywords are present in the groups of the new creatives being added.

How To Fix The Issue

A Destination URL is required for creatives because all ads require a landing page. You may later upload keywords with keyword-level Destination URLs.

Written by Marketing @ Marin Software

Last published at: June 30th, 2023