Setting Up Creative-Level URLs (Upgraded URLs)

Many advertisers use keyword-level landing pages because they provide a foolproof approach to ensure uniqueness – by adding an incremental or random ID number to each.

While it is possible to test different ads using this approach (via the {creative} parameter and its cousins), the landing page itself is fixed, meaning each ad must go to the same landing page. For this reason, many advertisers will use creative-level landing pages when performing creative and landing page testing. Let's find out more about how to set up this type of landing page.

How To Set Up Creative-Level URLs

Make sure that the tracking template contains the {keyword}{creative}, and {matchtype} parameters. The {keyword} and {matchtype} parameters are necessary in order to attribute the revenue and conversions back to the keyword.

Additional Information

  • If you need to clear out keyword-level landing pages for creative testing purposes, follow these steps:
    1. Create a keyword report
    2. Save a copy of this report for back-up when you need to reinsert the landing pages
    3. Make Landing Page column blank and upload the bulksheet 
  • Because we need to use keyword text to attribute conversions, and some keyword texts contain special characters such as & (which we use as delimiters), we may be unable to read the keyword text correctly, This can sometimes lead to unattributed conversions at the keyword level.

Written by Marketing @ Marin Software

Last published at: June 28th, 2023