Accuracy of Data within Marin
Introduction We work hard to minimize differences between the numbers and attributes in Marin and what shows in the publishers/search engines. For example, Marin pulls the last three days of cost data every day and our bi-directional sync looks for differences between the campaigns in Marin vs. the publisher. Accuracy In The Platform Cost Data Cost ...
Correcting Doubled Revenue
There may be times that you see doubled or otherwise inflated conversions and revenue within the platform. This can happen: If a revenue file is inadvertently uploaded twice in Add mode. If the time zone of your publisher (eg. Google) account is changed somehow (by team on purpose or by the publisher) around the time of a revenue upload, mostly arou...
Finding the Conversion Script Template
Introduction When you need to insert the platform tracking code to a new conversion page, you can check the conversion script template without submitting a ticket to our Customer Support team, which will save you time. Where To Find The Conversion Script Template "Statement of Work" document You can see your conversion script template within the Sta...
Intraday Conversion Tracking (Marin Tracker)
When it comes to digital advertising, time is always of the essence. For this reason, we've developed Marin Tracker with full support for intraday conversion tracking. This means that your revenue and conversion data will be delivered to Marin on an hourly basis, rather than once per day as was the case in previous versions of Marin Tracker. How It...
Manually Overwriting Revenue
Introduction To manually overwrite revenue for an object (whether it be a keyword, creative, or both) on a specific date, requires three steps. Below you'll find detailed information about how to performing a manual revenue overwrite. How To Manually Overwrite Revenue To manually overwrite revenue for an object (whether it be a keyword, creative, or...
Publisher Tracking Setup
If you are using publisher tracking to gather conversion and revenue information, Marin is able to automatically pull this data from the publisher, alongside your cost data. How To Enable Publisher Tracking To enable publisher tracking, follow these steps: Navigate to the Publishers tab. Next, click Manage Accounts to launch the Linking Wizard. Cl...
Revenue Upload By Campaign Structure
Introduction Revenue upload by campaign structure allows users to upload revenue using the campaign structure instead of required a unique CKV or Tracking ID for each keyword. Keywords do not need to have a tracking ID in their URL (or even a URL) to upload revenue to the keyword. This feature supports both tall and wide formats of revenue upload. N...
Revenue Upload Methods
What Is Revenue Upload? Marin offers an in-depth revenue upload feature that allows you to attribute conversion events to specific objects (like keywords) for specific dates. You can either add to existing revenue data or overwrite it completely. Revenue upload is the most accurate means of recording revenue because it eliminates any discrepancies ...
The 'Result' Column In Processed Revenue Files
Introduction There are a number of status messages that may appear within your revenue files once they've been uploaded to Marin. These will appear within the Result column of our downloaded revenue files. In this article, we'll walk you through how to download a revenue file, along with a few of the most common messages in the Result column. How T...
Tracking Revenue Assists
With the Revenue Assists feature, you can customize how much value to attribute to clicks that lead to a conversion. Note: At the current time, revenue assists can only be set up in Marin Search. From there, this setting can be accessed by clicking on Admin, selecting the Revenue tab, and then choosing Attribution Settings from the left-hand menu. P...
Understanding the Legacy (Synchronous) Revenue Tracking Code Snippet
Introduction Although the revenue tracking snippets have been updated in the platform, the legacy revenue tracking snippets as seen in this article still work, and they are also compatible with the updated snippets. Please refer to the following Help article for more information on the updated revenue tracking snippets: Revenue & Conversion Tra...
Understanding the Onboarding Process
Introduction This article will take you through the process of onboarding when you get started with Marin. Onboarding This phase of onboarding covers steps necessary for managing campaigns and setting up reporting in Marin: Marin Client Account Setup - The Publisher Account Linking Wizard Integration Configuration This phase of an On-boarding cover...
Uploading Revenue from Multiple Clients (Cross-Client Attribution)
Introduction Our application can support revenue uploads that contain keywords from multiple clients. If a keyword ID is not found in the client where the revenue is originally uploaded, our application will look for the keyword ID in the other clients in the same customer. When the keyword is found in another client, a note will be added to the upl...
Verifying a Revenue Upload
Introduction Once revenue has been uploaded, verify that it is displaying correctly. Verify A Revenue Upload Click on Admin located in the upper right corner and select the Activity Log tab. If revenue upload is still occurring, you will see the animated "spinner" rotating next to the message "uploading bulk file" just above the grid. Once the uploa...
"Operation Failed with Error - Error - Cannot Read Line - xxx, Invalid Encapsulator [ ]"
In the Activity Log, you may see the following error (or a variant thereof): Operation failed with error: Error: cannot read line: xxx, invalid encapsulator ["] Operation failed with error: Error: cannot read line: 622, invalid encapsulator ["]. What Causes The Issue? This error refers to a formatting issue with the bulk sheet. Depending on how ...
"Operation Failed with Error - Invalid Header"
When a revenue file fails within the Activity Log and you click into the Activty Log ID of the job, you may see the following error message: Operation failed with error: Invalid header: [Conversion type and date] This issue can occur with any conversion type, the name of which will appear at the end of the error message as shown. What Causes This...
"REVENUE TRACKING VERIFIER TABLE EMPTY"
You may notice that when you open the Last Hour/Last 24 Hours report when using platform tracking, you actually see a blank file with the following error message: REVENUE_TRACKING_VERIFIER_TABLE_EMPTY This report is accessible by clicking the Admin link in the upper-right, navigating to the Revenue sub-tab and clicking Revenue Tracking from the le...
"Unknown Service Error - Connection Reset"
This is an Atlas RTS-specific error message that occurs when a user attempts to post more than 30k changes in a single upload. The upload times out/fails and if we click into the activity ID we see the above error message. What Causes The Issue? Atlas can only accept 30,000 placement create/update requests per hour. So if a user uploads 250k items, ...
"Unrecognized Amount - 0.00"
When working with the platform, you may encounter the following error message (or a variation thereof): Unrecognized amount: "0.00" What Causes The Issue? This issue occurs because the platform expects numbers to use a comma as a decimal separator, but the bulk upload includes numbers that appear to be using a period (or full stop) as a separator...
“[ERROR_GENERIC, [Error Source 'XXX' Exists But Is A Directory], En_US] Where [Integer Here]”
You may notice a failed Activity Log job which returns the following error message (or a variant thereof): [Error: ERROR_GENERIC, [Error: Source '/var/marin/upload/emailStore/[Integer Here]' exists but is a directory], en_US] where [integer Here] What Causes The Issue? This issue is usually caused by a corrupted revenue file being upload to the p...
“Invalid Match Type (Expected Broad, Phrase or Exact)”
You may find that your revenue upload either fails or reports as only partially successful in the Activity Log. When you download the revenue file, by clicking the File link in the affected row, you’ll see the following error message appearing in one or more rows within the CSV file: Invalid Match Type "{matchtype}" (Expected Broad, Phrase or Exact)...
Blank Rows in Tracking Pixel Upload File
Introduction In some cases the revenue file might contain conversions without a keyword id or creative id. This is because the revenue file might contain all conversions rather than just paid search conversions. This is not a problem as the platform should only be attributing paid conversions. Why Is Keyword ID And Creative ID Empty In My Tracker Re...
Historical Data is Missing Before a Certain Date
You may notice that some of your historical revenue and conversion data in the platform may be missing. This is likely to happen on all tabs except for the History tab. Additionally, you may notice that the missing data is older than one year. What Causes The Issue? Our platform has a specific data lifespan window, and any data that falls outside of...
Past Hour and Past 24 Hour Reports are Not Available
When opening the Past Hour or Past 24 Hour reports, you may encounter the following error message: The requested report is not available. Note: This article is for Marin Tracker clients only. What Causes The Issue? The above error message means that the report is still being generated. Past Hour and Past 24 Hour Reports are generated every hour, a...
Possible Reasons For Device Data Going to Other
Introduction When tracking conversions tagged with device, you may find that device data is tracked 'other'. There are multiple reasons why device data might go to other. In this article, you review some of the most common reasons. Latent Conversions Latent conversions might cause data attributed to other instead of a device, as the initial click mi...
Revenue Assists Troubleshooting
Introduction Revenue Assists for Paid Search keywords require the ability to calculate Gross Profit for each of the assisting keywords. This is so Marin can accurately give credit to the assisting clicks and the assisted revenue can be used for bidding. Missing Assist Values If you have configured Revenue Assists for Marin Tracker and are not seeing...
Revenue Discrepancies Troubleshooting
There are many critical differences in the way different systems track web data and those differences drive dramatically different results. We have documented a number of these differences here. In the current Google Upgraded URL world, when looking for revenue/conversion discrepancies, look for changes to the Tracking Template or Custom Parameters ...
Understanding Failed Revenue Files in the Activity Log
There may be occasions that you notice a Failed status for your revenue upload files in the Activity Log section of the platform. You may also see a variation of one of the error messages below: Error: Unparseable date Error: Expected header row was not found Note that the second error listed above, normally shown as [Error: ERROR_GENERIC, [Erro...
Understanding Revenue Upload Delays
Introduction You may find that, particularly during busy periods of the year (such as Christmas and Black Friday), your revenue data uploads take longer than usual to appear within the Activity Log of the platform. How To Check If A Revenue File Has Been Uploaded At busy periods, we suggest that you wait a little longer to see if the revenue file i...
Why Some Keywords Have Negative Revenue
You may notice that some keywords have conversions resulting in negative revenue. What Causes The Issue? This problem is most commonly caused by having negative revenue in your Revenue Tracking System. So the platform pulls the data and presents it. How To Fix The Issue This is expected behavior, and this does not require a fix in the platform. Chec...